Culture
We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones, and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
An avid athlete and outdoorswoman, Jessica’s favorite hobby is more hobbies. Hiker, painter, swimmer, actor, flutist, cat rescuer– she aims to kinda crush it with everything she tries. She loves Sichuan cuisine and has a designated color palette for all activities (Pantone 267 and 279 for climbing, obvs.) When she isn’t managing our digital marketing, Jessi might be drawing photorealistic zebras, accidentally camping on mountainsides, or loudly singing show tunes. She loves film and would read more books if she could do it while salsa dancing.
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
Some of us suspect Kory is part robot, but since we rightfully fear robots, we're afraid to ask him if it's true. A real genius and clean code devotee, he guides FORM's programming team and makes magic of the web. He's also one heck of a baker, guitar player and Apple junkie. He owns a bacon-scented air freshener and microwaveable pasta boat. He is digitizing his entire DVD collection (he's up to the Gs). There is enough music in Kory's iTunes library to provide astronauts a non-stop soundtrack for 9.3 trips to the Moon.
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddleboarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knick knacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving Kory's errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of baking, bottle caps, and classic horror films.
Airport
CloseThe creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
You're eating the chicken crust.”
Have you heard about the whaler-pirate guy?”
They'll do anything for a ribbon and a hamburger.”
I just smelled fries in my head.”
Salad's nasty.”
Did you say "jQuery" or "Katie Perry"?”
This sushi is quite delicious. If you like the taste of death.”
Squirrels don't have pants.”
Batteries? Seriously? What is this, 1985?”
I mean, how much Jeff Bridges can you have in one movie?”
It's broken.”
I don't want to chase the red sweater. I just want to buy the red sweater.”
Don't come at me with your popcorn problems.”
I'll die if I smell like a hamster.”
Who is Batman and The Drumstick?”
I try not to have too many hobbies.”
It reminds me of an old calculator.”
He's magic. He's practically a leprechaun.”
Eating peaches with a spoon stinks.”
I'm thinking like four, maybe five steps ahead of you.”
Are pigs becoming extinct?”
I'm not at a place in my heart where I can eat a bear.”
I can handle a lot of Jeff Bridges in one movie.”
It's like an easy bake oven for adults who like chicken.”
I tried the peanut butter trick with Jelly before.”
It should be a little Burt Reynolds.”
It smells like the 80s.”
It's a pickle wearing a cape; I think it's self-explanatory.”
What don't you think should be converted into a fish tank?”
Whoa! That's the monkey!”
It's like a clown car of drawers.”
I want a corn dog scented candle.”
It's not urgent, aside from the building being on fire.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
A guy named Jerry has 20 watermelons in his truck.”
Make it extra-white. #GGGGGG”
Oh, sorry! I'll just rewrite the Web.”
Let's talk about donuts. ”
You're the Sherlock Holmes of the digital age.”
I said something about sausage, but I don't remember what it was.”
If the Long Island Medium were here, she'd freak out.”
Light the content candle!”
Please ignore me collating behind you.”
It doesn't work in Safari.”
What can I say? I have uncontrollable eyebrows.”
Also, they have a great toe box.”
That's a good lookin monkey.”
It's what's for dinner.”
The conference template fills me with dread.”
It's like, I read books, but I also party.”
Never get into a fistfight with a puppeteer.”
There's wine on your motherboard.”
One time I set myself on fire.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
How would you get DNA from Elvis?”
Beige is not a color.”
An ice cream truck drove through this design.”
If you had a hot dog roller and went shopping for sausages, things might change.”
PBS is very : colon-y.”
Did I do that during the pandemic?”
This is not your grandmother's website!”
Lower case "m" is the best letter.”
This knob makes me want to get drunk.”
Your sweat smells like Dolce & Gabbana.”
They're like the seagulls of birds.”
It's like if I had muscles but with quarters.”
1-2-3 Cheeseburger Lane!”
I don't want this bacon on here any more.”
If this were a book, I would totally read it.”
I'm programming in my head.”
This is too helpful.”
I'd try human. (on the topic of cannibalism)”
I just had an Emeril moment.”
Did you just raise the roof on jQuery?”
Is hot dog one word or two?”
I'm bringing iFrames back.”
What's that band? 100 Haircuts?”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
I didn't want to spend $40 on a banana costume.”
It'll be in the Someone Said that's in your heart.”
I've been to New Jersey?”
Then I thought, why not just make it Helvetica?”
I'd go to a goat rodeo.”
Can you Swissify it?”
I'm wing-dingin' it.”
Steve's probably listening to Fiona Apple.”
I'm dealing with some very important kangaroo things right now.”
I'm not trying to make my turnips rot you guys.”
No. They don't have budget for robots.”
I just blew my nose in my notes.”
I don't recall there being an h in leprechaun.”
Dark Mode is ruining my life.”
These people drive like animals.”
That's why I don't eat it out of a can; I eat it out of a bag.”
We have flippage!”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
I'm sorry I'm not a sock connoisseur.”
I've been here before - I was looking for a baby!”
It works!”
400 pounds plus adrenaline, and I could flip a car, easy.”
I'm going to look up thesaurus in the dictionary.”
There are four purses in my purse.”
I need a more magical word for "practical."”
You wanna do hot dogs Friday?”
Internet Explorer is ruining this.”
The 80's called and they want their wine back.”
I had a pencil sharpener shaped like a boat.”
I know how I like my files: Large.”
Steve, you should come look at these sandwich pictures.”
There are no conifer trees in here.”
It was working a minute ago.”
Helvetica Light makes me think you're lying.”
Steve, let's go somewhere, just you and me.”
IE is the DMV of the Internet.”
I can get behind an animal with a handlebar mustache.”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
Like, the food kind, or the magical kind?”
Those stupid little pickles.”
Thankfully, Mercury in retrograde ends today.”
All caps, all the time.”
It's the web equivalent of a junk drawer.”
Well, we have mustaches upstairs.”
I can't solve a three-year-old's bee jokes.”
Cat-flavored ice cream?”
I'm gonna make websites out of wood.”
Activate the chicken!”
But, Saul Bass already used all the good shapes.”
Look at the eyes on that Red-Legged Honeycreeper!”
I have a weird cheese story for you.”
They're switchin' browsers and clearin' cookies!”
You just have to hope for the best until it doesn't happen.”
Look at his bag of hot dog boxes on the floor!”
Wait 'til I get this gas station food, then order in.”
I've never had much luck with rabbits.”
I'm sorry about the div.”
The donut button isn't working.”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
You see that giant hot dog?”
Please pray for Mrs. Haskel's tomatoes.”
Instructions unclear, I have peanut butter on my hands.”
Mister-I'm-Never-Wrong!”
Acknowledge my math!”
I'm no stranger to a rotten banana.”
Is toe box one word or two?”
Your hat smells like bologna.”
You're always picked last and your pasta smells.”
Babies aren't supposed to look like Woody Harrelson. ”
I only got to Utah before I quit.”
Can you bring your horse?”
A pickle chip got caught in the wheels of my chair.”
'M', as in Machu Picchu.”
Why'd you walk over here like Stone Cold Steve Austin?”
I'm out here changing the Internet.”
The dog arrived before the paintings.”
My whole life is a circular formula.”
They have that dirty ketchup money.”
There's a lot of outer space.”
I'm sitting down here with Hot Popcorn Hands.”
Oh I'm smart! I'm artificial!”
It's too Skynrdy.”
The Muppets are my Downton Abbey.”
I hate Internet Explorer.”
I just keep making ears by accident.”
(on St. Patrick's Day) Happy Thanksgiving!”
I think what we should probably do, is nothing.”
It's too Skittly.”
Fancy code is the only kind I write.”
A person can be positive, AND also inappropriate.”
This tastes like Steve's car.”
It doesn't work in IE.”
There is no reason for Bob Evans.”
My middle toe went numb and I thought I had something in my shoe.”
I don't like the weather tellin' me what to do.”
You can't ship pickles.”
In Belgium, there's a tax for things that are too multitasky.”
It wasn't like that a minute ago.”
I want the whole tomato.”
Those weren't professional quality mustaches.”
I've never seen the 80s.”
That's just how I like my mugs: Cheap and Swiss.”
Adam Driver is the Sarah Jessica Parker of men.”
No cults or dying, please. It's Friday.”
It's too sausagy.”
This phone call is messing up my hair.”
I was working, until I got distracted by this Madonna song.”
Always cut toward your innards.”
Settle down, Mailchimp.”
Something is wrong with the server.”
It's like, the future.”
There is no light, only Dark Mode.”
Murderer at nine o'clock!”
I keep thinking about that wolf tie.”
Move. You're where my Diet Coke goes.”
Why is there a piece of cheese in my purse?”
Beige is not an image.”
I switched to the California Raisins pillowcase last night.”
Facebook's telling me I'm fat.”
I'm going to pull out the Real Joe Pesci Hat.”
If it's not moist, I'm not interested in having it thrown on my desk.”
It's a torsional thing.”
I can tell by the look on your face that you're not going to be of any help.”
No amount of money is worth your husband having a mustache.”
The meatball machine is broken.”
Long story short... I'm a genius, and we don't need a new Roomba.”
How much bread would it take to feed a scorpion for a week?”
I don't know who you think you are, coming up in here with a taco.”
You look at your astronaut food. I'm gonna work.”
You forgot the witch supplies!”
You reach into your heart and pull out a potholder.”
Entertainment Tonight is where dreams go to die.”
Stop counting the dents in my can of food.”
I'm gonna rock that perm!”
I have an item of boot business to discuss.”
Gettin' mean... in a nice way.”
Is that horse wearing shorts?”
I think what we should plan to do, is nothing.”
My goal is to live until 2085.”
Come and get it, Sammy Hagar!”
Try not to make it too caskety.”
Why'd you put me out like that about the Lion King?”
I can't juggle a fish, that's for sure.”
I'm trying to think of a more magical word for practical.”
I am the ghost of Tractor Supply Company.”
I just wanna eat this sandwich.”
Oooh, it's propagating!”
Teresa, you haven't given me an answer, you've only given me s*!%.”
I can't wait to put that on a T-shirt.”
...And that is why you don't wear sandals to Blossom.”
Why is the llama-cam shaking?”
I got this whole thing of Silly Putty stuck on my sleeve.”
I'd rather be Garamond than Papyrus.”
Well. I guess we're having stock photos for lunch.”
You do seem like the type of guy who'd drink pickle juice.”
Was that Rod Stewart?”
It's like a statue of my dog with a mustache on it.”
That horse looks like Burt Russel Crowe.”
I wanna smell how cold it is.”
C'mon. Lemme see your turkey burgers.”
I'm just not used to Kory wearing pants.”
There's a lot of dirt down here.”
I don't foresee whales having cell phones.”
I feel like I just try too much sometimes.”
I don't like wearing pants.”
It looks, feels, and smells great!”
It's like Top Chef, but with vodka.”
It's like The Sixth Sense, but with tacos.”
I think I'm gonna have to set something on fire.”
The cats came with the man.”
I'm trying to use your design elements but I'm not sure I like them.”
Her abs look like a turtle shell.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
Emotionally, my hands are in my pockets.”
Is this the collective smell of humanity?”
I've been thinking about that wolf tie.”
I had some chicken wings in my car that I was going to give you. ”
Remember when you threw décor at me?”
Is that a convertible hearse?”
Are we going to a place I can wear slippers?”
You can't out-do the fish with sneakers.”
The air doesn't taste like pancakes!”
I've looked at that alpaca all day.”
Rhinos are a big deal.”
No, *YOU* need megadoses of vitamin D.”
Michael do you want something pumpkin-spiced?”
The wild cheeses grow aplenty here.”
Can I be Josh for Halloween?”
I wish I could draw RoboCop.”
Pockets full of coffee.”
It's like, the Jedi.”
My version of a beard is a hat.”
Sassy Cap'n McBeef O'Brady”
Our sponsors are our butter, our members are our bread.”
I found Pickle Doritos at a rest stop.”
Must. Resist. Cacao.”
I can still smell Steve.”
Let's see, so the chicken goes in the middle...”
I'm trying to figure out what kind of harvester to use for canola.”
It's like a pair of pants, for your car.”
I don't think real cowboys do this much ironing.”
