Culture
We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
When he’s not writing code, Ryan is often gardening, singing self-affirming metal songs, or playing D&D as the cursed Warlock Bard Uriel the Younger. He once ate a sea urchin just to prove a point and says tuna salad sandwiches are the perfect food. He collects vintage video games and assures us that, though Gigan can’t beat Godzilla, he would probably win a fistfight with an ankylosaurus.
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddle boarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knickknacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.
An avid athlete and outdoorswoman, Jessica’s favorite hobby is more hobbies. Hiker, painter, swimmer, actor, flutist, cat rescuer– she aims to kinda crush it with everything she tries. She loves Sichuan cuisine and has a designated color palette for all activities (Pantone 267 and 279 for climbing, obvs.) When she isn’t managing our digital marketing, Jessi might be drawing photorealistic zebras, accidentally camping on mountainsides, or loudly singing show tunes. She loves film and would read more books if she could do it while salsa dancing.
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of making macaroons, collecting bottle caps, and watching classic horror films.
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
Airport
CloseThe creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
Light the content candle!”
I've never had much luck with rabbits.”
I'm gonna rock that perm!”
I'm sorry about the div.”
They should do Animal Crossing on the moon.”
The dog arrived before the paintings.”
It was working a minute ago.”
I'd rather be Garamond than Papyrus.”
The cats came with the man.”
Stop counting the dents in my can of food.”
'M', as in Machu Picchu.”
I just wanna eat this sandwich.”
Adam Driver is the Sarah Jessica Parker of men.”
It'll be in the Someone Said that's in your heart.”
Pockets full of coffee.”
Is that horse wearing shorts?”
Why'd you walk over here like Stone Cold Steve Austin?”
Like, the food kind, or the magical kind?”
Salad's nasty.”
Did I do that during the pandemic?”
Check your email before you put your pants on.”
I'm gonna make websites out of wood.”
I'm dealing with some very important kangaroo things right now.”
You wanna do hot dogs Friday?”
The football game or the moon landing?”
It's like Smash Mouth in the 90's”
An ice cream truck drove through this design.”
I was working, until I got distracted by this Madonna song.”
Please pray for Mrs. Haskel's tomatoes.”
The meatball machine is broken.”
I would put that in Someone Said if it wasn't so disgusting.”
Wait 'til I get this gas station food, then order in.”
I'm thinking like four, maybe five steps ahead of you.”
You should watch Labyrinth if you're into Muppets.”
Where we're going, we don't need rollovers!”
I'm trying to use your design elements but I'm not sure I like them.”
I can’t type expletives without the expletives. ”
They're like the seagulls of birds.”
A guy named Jerry has 20 watermelons in his truck.”
I have a weird cheese story for you.”
It's broken.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
Must. Resist. Cacao.”
Oooh, it's propagating!”
Internet Explorer is ruining this.”
C'mon. Lemme see your turkey burgers.”
I don't know who you think you are, coming up in here with a taco.”
That's just how I like my mugs: Cheap and Swiss.”
I thought I was done with zombies.”
Move. You're where my Diet Coke goes.”
I didn't want to spend $40 on a banana costume.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
It doesn't work in IE.”
I'm no stranger to a rotten banana.”
I've been thinking about that wolf tie.”
Activate the chicken!”
Gettin' mean... in a nice way.”
It's too Skynrdy.”
I'm not at a place in my heart where I can eat a bear.”
It's like a new Tool album for me.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
It's what's for dinner.”
Is this the collective smell of humanity?”
Well. I guess we're having stock photos for lunch.”
It's like an easy bake oven for adults who like chicken.”
Teresa, you haven't given me an answer, you've only given me s*!%.”
We're not counting the tiny chickens.”
Is hot dog one word or two?”
I need a more magical word for "practical."”
That's a good lookin monkey.”
It's like if I had muscles but with quarters.”
I said something about sausage, but I don't remember what it was.”
I'd go to a goat rodeo.”
That horse looks like Burt Russel Crowe.”
Yeah I'm turtlin'!”
Did you just raise the roof on jQuery?”
Can you Swissify it?”
I think I'm gonna have to set something on fire.”
IE is the DMV of the Internet.”
I hate Internet Explorer.”
...And that is why you don't wear sandals to Blossom.”
Also, they have a great toe box.”
You just have to hope for the best until it doesn't happen.”
No cults or dying, please. It's Friday.”
He's got an eyepatch sorta vibe.”
I wanna smell how cold it is.”
I'm programming in my head.”
I'm going to look up thesaurus in the dictionary.”
I know how I like my files: Large.”
Look at his bag of hot dog boxes on the floor!”
The donut button isn't working.”
I found Pickle Doritos at a rest stop.”
I'm trying to think of a more magical word for practical.”
Was that Rod Stewart?”
They have that dirty ketchup money.”
You can't ship pickles.”
It's like, I read books, but I also party.”
If the Long Island Medium were here, she'd freak out.”
If this were a book, I would totally read it.”
You're always picked last and your pasta smells.”
No, *YOU* need megadoses of vitamin D.”
I think I was bitten by a rattlesnake in a past life.”
It's like a statue of my dog with a mustache on it.”
That's great, now there's bacon bits in my keyboard.”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
There are no conifer trees in here.”
You're eating the chicken crust.”
How would you get DNA from Elvis?”
I want the whole tomato.”
Not wearing black is Emily's pink.”
Rhinos are a big deal.”
Why'd you put me out like that about the Lion King?”
Your sweat smells like Dolce & Gabbana.”
I can't wait to put that on a T-shirt.”
A person can be positive, AND also inappropriate.”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
I think what we should probably do, is nothing.”
You have some mustard on your forehead. ”
Mister-I'm-Never-Wrong!”
Gonna write up the changes on a stone tablet like it's the Jurassic era.”
I don't think real cowboys do this much ironing.”
Helvetica Light makes me think you're lying.”
Eating peaches with a spoon stinks.”
In Belgium, there's a tax for things that are too multitasky.”
He sucked at watching TV.”
Murderer at nine o'clock!”
I wish I could draw RoboCop.”
I tried the peanut butter trick with Jelly before.”
Is toe box one word or two?”
I just keep making ears by accident.”
I am the ghost of Tractor Supply Company.”
Why is there a piece of cheese in my purse?”
Cat-flavored ice cream?”
I don't want this bacon on here any more.”
What can I say? I have uncontrollable eyebrows.”
It's like a pair of pants, for your car.”
No. They don't have budget for robots.”
Your hat smells like bologna.”
I'm gonna crop out the crusty parts.”
Whoa! That's the monkey!”
Babies aren't supposed to look like Woody Harrelson. ”
What is life if not just a series of great chairs?”
I'm trying to figure out what kind of harvester to use for canola.”
I'd try human. (on the topic of cannibalism)”
This phone call is messing up my hair.”
He's magic. He's practically a leprechaun.”
Oh I'm smart! I'm artificial!”
Long story short... I'm a genius, and we don't need a new Roomba.”
Steve's probably listening to Fiona Apple.”
This sushi is quite delicious. If you like the taste of death.”
I don't recall there being an h in leprechaun.”
400 pounds plus adrenaline, and I could flip a car, easy.”
It's like drinking a little garden.”
It doesn't work in Safari.”
I've never seen the 80s.”
The air doesn't taste like pancakes!”
Always cut toward your innards.”
I feel like I just try too much sometimes.”
I've been here before - I was looking for a baby!”
I just had an Emeril moment.”
It's like The Sixth Sense, but with tacos.”
My goal is to live until 2085.”
Steve, let's go somewhere, just you and me.”
There's a lot of dirt down here.”
I need to know more about that cat!”
I can't wait to dance on the grave of that site.”
I can turn my funks off.”
It's like, the Jedi.”
Settle down, Mailchimp.”
You forgot the witch supplies!”
The Muppets are my Downton Abbey.”
I don't want to chase the red sweater. I just want to buy the red sweater.”
Let's talk about donuts. ”
It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs”
I'm sitting down here with Hot Popcorn Hands.”
We have flippage!”
Can you bring your horse?”
I haven't had a muffler since 2020”
A pickle chip got caught in the wheels of my chair.”
I'm going to pull out the Real Joe Pesci Hat.”
I'm wing-dingin' it.”
The wild cheeses grow aplenty here.”
They're like little rock possums!”
More bugs than expected. 4 stars. ”
These people drive like animals.”
What don't you think should be converted into a fish tank?”
Remember when you threw décor at me?”
You see that giant hot dog?”
I had a pencil sharpener shaped like a boat.”
It's a pickle wearing a cape; I think it's self-explanatory.”
(on St. Patrick's Day) Happy Thanksgiving!”
This is not your grandmother's website!”
I forgot outside was a place I could go.”
Those stupid little pickles.”
I was just there for the Year of the Spatula.”
I have an item of boot business to discuss.”
There are four purses in my purse.”
Then I thought, why not just make it Helvetica?”
Acknowledge my math!”
It smells like the 80s.”
I can't juggle a fish, that's for sure.”
I only got to Utah before I quit.”
Try not to make it too caskety.”
It wasn't like that a minute ago.”
Who is Batman and The Drumstick?”
This knob makes me want to get drunk.”
Math is black.”
The conference template fills me with dread.”
Never get into a fistfight with a puppeteer.”
You reach into your heart and pull out a potholder.”
Bring it all to the corn dog party!”
I'm bringing iFrames back.”
These zombies look like cauliflower.”
Don't come at me with your popcorn problems.”
Oh, sorry! I'll just rewrite the Web.”
Thankfully, Mercury in retrograde ends today.”
I just smelled fries in my head.”
I keep thinking about that wolf tie.”
PBS is very : colon-y.”
I can still smell Steve.”
Let's see, so the chicken goes in the middle...”
I call those dinosaurs daddy long necks.”
It should be a little Burt Reynolds.”
Every time she raises her hand an egg dies.”
This is too helpful.”
I mean, how much Jeff Bridges can you have in one movie?”
It's too sausagy.”
Sassy Cap'n McBeef O'Brady”
I once smuggled a Subway footlong in my sweatshirt pocket. ”
You do seem like the type of guy who'd drink pickle juice.”
This tastes like Steve's car.”
Lower case "m" is the best letter.”
What about ferrets? Ferrets are weird.”
I'm not trying to make my turnips rot you guys.”
I can tell by the look on your face that you're not going to be of any help.”
Did you say "jQuery" or "Katie Perry"?”
Beige is not a color.”
Have you heard about the whaler-pirate guy?”
Are pigs becoming extinct?”
What are these ribbons your horse keeps winning?”
She’s like the Taylor Swift of silversmithing. ”
They're switchin' browsers and clearin' cookies!”
I switched to the California Raisins pillowcase last night.”
There's a lot of outer space.”
I'm out here changing the Internet.”
My middle toe went numb and I thought I had something in my shoe.”
What's that band? 100 Haircuts?”
I got this whole thing of Silly Putty stuck on my sleeve.”
The 80's called and they want their wine back.”
I had some chicken wings in my car that I was going to give you. ”
I can get behind an animal with a handlebar mustache.”
There's wine on your motherboard.”
We're not eating it, we're just looking at it!”
Make it extra-white. #GGGGGG”
It's not urgent, aside from the building being on fire.”
Entertainment Tonight is where dreams go to die.”
Why is the llama-cam shaking?”
Facebook's telling me I'm fat.”
My whole life is a circular formula.”
I don't like the weather tellin' me what to do.”
1-2-3 Cheeseburger Lane!”
I try not to have too many hobbies.”
I can handle a lot of Jeff Bridges in one movie.”
It's too Skittly.”
Are we going to a place I can wear slippers?”
Maybe it’s coincidence, maybe it‘s Oppenheimer. ”
You look at your astronaut food. I'm gonna work.”
Something is wrong with the server.”
Emotionally, my hands are in my pockets.”
I want a corn dog scented candle.”
I love mint-forward. ”
I'll die if I smell like a hamster.”
It reminds me of an old calculator.”
That egg is dumb.”
They'll do anything for a ribbon and a hamburger.”
If it's not moist, I'm not interested in having it thrown on my desk.”
But, Saul Bass already used all the good shapes.”
If you had a hot dog roller and went shopping for sausages, things might change.”
Beige is not an image.”
It was like B-side Tony the Tiger.”
I can't solve a three-year-old's bee jokes.”
It looks, feels, and smells great!”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
Dark Mode is ruining my life.”
I'm sorry I'm not a sock connoisseur.”
I think what we should plan to do, is nothing.”
No one is as f*#¥%#! good as Katelyn. She’s got two degrees.”
There is no reason for Bob Evans.”
Steve, you should come look at these sandwich pictures.”
Fancy code is the only kind I write.”
My version of a beard is a hat.”
Come and get it, Sammy Hagar!”
It's a torsional thing.”
Our sponsors are our butter, our members are our bread.”
I've been to New Jersey?”
I just blew my nose in my notes.”
It's the web equivalent of a junk drawer.”
It's been two days since Monday.”
That's why I don't eat it out of a can; I eat it out of a bag.”
I've looked at that alpaca all day.”
I'm just not used to Kory wearing pants.”
I don't like wearing pants.”
Can I be Josh for Halloween?”
No amount of money is worth your husband having a mustache.”
How much bread would it take to feed a scorpion for a week?”
Look at the eyes on that Red-Legged Honeycreeper!”
Batteries? Seriously? What is this, 1985?”
It's like, the future.”
I don't foresee whales having cell phones.”
Squirrels don't have pants.”
There is no light, only Dark Mode.”
What kind of single-finger crimes can you commit?”
All caps, all the time.”
You're the Sherlock Holmes of the digital age.”
Those weren't professional quality mustaches.”
Please ignore me collating behind you.”
Instructions unclear, I have peanut butter on my hands.”
It works!”
It's like a clown car of drawers.”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
One time I set myself on fire.”
It’s just weird that this is like a “walkin’-around” place. ”
It's like Top Chef, but with vodka.”
Well, we have mustaches upstairs.”
Is that a convertible hearse?”
Her abs look like a turtle shell.”
Stay in your happy little design world.”
You can't out-do the fish with sneakers.”
The hands are the face of the arm.”
Michael do you want something pumpkin-spiced?”