Culture
We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
Nakiyah once starred as a munchkin in The Wiz and often composes spontaneous show tunes about things like waiting for takeout. Fascinated by the subconscious, she is the only person we know who actually wants to hear about her coworkers’ weird dreams. She has been rewriting book endings in her head since grade school so it's no wonder she is writing a novel. When she’s not strategizing digital marketing campaigns, she’s organizing her purses by size and utility, looking for elephants, and actively avoiding peas.
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of making macarons, collecting bottle caps, and watching classic horror films.
Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
When he’s not writing code, Ryan is often gardening, singing self-affirming metal songs, or playing D&D as the cursed Warlock Bard Uriel the Younger. He once ate a sea urchin just to prove a point and says tuna salad sandwiches are the perfect food. He collects vintage video games and assures us that, though Gigan can’t beat Godzilla, he would probably win a fistfight with an ankylosaurus.
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddle boarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knickknacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
Airport
CloseThe creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
I'm gonna crop out the crusty parts.”
I haven't had a muffler since 2020”
The football game or the moon landing?”
Check your email before you put your pants on.”
I hate Internet Explorer.”
More bugs than expected. 4 stars. ”
What's that band? 100 Haircuts?”
Can I be Josh for Halloween?”
Why is the llama-cam shaking?”
I'm just not used to Kory wearing pants.”
It's like a clown car of drawers.”
She’s like the Taylor Swift of silversmithing. ”
He's got an eyepatch sorta vibe.”
Then I thought, why not just make it Helvetica?”
I know how I like my files: Large.”
Light the content candle!”
They should do Animal Crossing on the moon.”
Steve, you should come look at these sandwich pictures.”
I just wanna eat this sandwich.”
I just smelled fries in my head.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
Entertainment Tonight is where dreams go to die.”
I don't foresee whales having cell phones.”
I can't wait to put that on a T-shirt.”
You're eating the chicken crust.”
You can't ship pickles.”
Look at his bag of hot dog boxes on the floor!”
It's like an easy bake oven for adults who like chicken.”
I'm trying to use your design elements but I'm not sure I like them.”
One time I set myself on fire.”
Instructions unclear, I have peanut butter on my hands.”
Fancy code is the only kind I write.”
Never get into a fistfight with a puppeteer.”
Lower case "m" is the best letter.”
You should watch Labyrinth if you're into Muppets.”
You forgot the witch supplies!”
There are no conifer trees in here.”
I think I was bitten by a rattlesnake in a past life.”
Well. I guess we're having stock photos for lunch.”
A pickle chip got caught in the wheels of my chair.”
He's building a car and doing his spy run.”
We have flippage!”
Have you heard about the whaler-pirate guy?”
I have a weird cheese story for you.”
I was just there for the Year of the Spatula.”
I've looked at that alpaca all day.”
What kind of single-finger crimes can you commit?”
It works!”
I got this whole thing of Silly Putty stuck on my sleeve.”
I don't know who you think you are, coming up in here with a taco.”
I'm not trying to make my turnips rot you guys.”
Our sponsors are our butter, our members are our bread.”
Must. Resist. Cacao.”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
I call those dinosaurs daddy long necks.”
I would put that in Someone Said if it wasn't so disgusting.”
What are these ribbons your horse keeps winning?”
I can't wait to dance on the grave of that site.”
Stay in your happy little design world.”
No. They don't have budget for robots.”
Eating peaches with a spoon stinks.”
This is too helpful.”
I think I'm gonna have to set something on fire.”
It's like drinking a little garden.”
The donut button isn't working.”
Where we're going, we don't need rollovers!”
I'd rather be Garamond than Papyrus.”
That's why I don't eat it out of a can; I eat it out of a bag.”
I want the whole tomato.”
My middle toe went numb and I thought I had something in my shoe.”
IE is the DMV of the Internet.”
Salad's nasty.”
I'm sorry I'm not a sock connoisseur.”
Can you Swissify it?”
My version of a beard is a hat.”
Is hot dog one word or two?”
It's like if I had muscles but with quarters.”
There is no reason for Bob Evans.”
Those weren't professional quality mustaches.”
It's like, the Jedi.”
Let's talk about donuts. ”
Your hat smells like bologna.”
Teresa, you haven't given me an answer, you've only given me s*!%.”
Always cut toward your innards.”
If the Long Island Medium were here, she'd freak out.”
This phone call is messing up my hair.”
I need to know more about that cat!”
Move. You're where my Diet Coke goes.”
Whoa! That's the monkey!”
I can't juggle a fish, that's for sure.”
Mister-I'm-Never-Wrong!”
Was that Rod Stewart?”
This tastes like Steve's car.”
I don't recall there being an h in leprechaun.”
It's not urgent, aside from the building being on fire.”
I feel like I just try too much sometimes.”
Gonna write up the changes on a stone tablet like it's the Jurassic era.”
They're like the seagulls of birds.”
Come and get it, Sammy Hagar!”
How much bread would it take to feed a scorpion for a week?”
I can tell by the look on your face that you're not going to be of any help.”
No one is as f*#¥%#! good as Katelyn. She’s got two degrees.”
Did I do that during the pandemic?”
You can't out-do the fish with sneakers.”
It's the web equivalent of a junk drawer.”
It should be a little Burt Reynolds.”
I was working, until I got distracted by this Madonna song.”
I'd try human. (on the topic of cannibalism)”
'M', as in Machu Picchu.”
Pockets full of coffee.”
A guy named Jerry has 20 watermelons in his truck.”
I try not to have too many hobbies.”
My goal is to live until 2085.”
Settle down, Mailchimp.”
Michael do you want something pumpkin-spiced?”
I'm trying to figure out what kind of harvester to use for canola.”
I just keep making ears by accident.”
Make it extra-white. #GGGGGG”
I've never had much luck with rabbits.”
Remember when you threw décor at me?”
It's a pickle wearing a cape; I think it's self-explanatory.”
Oh I'm smart! I'm artificial!”
You wanna do hot dogs Friday?”
400 pounds plus adrenaline, and I could flip a car, easy.”
The hands are the face of the arm.”
Maybe it’s coincidence, maybe it‘s Oppenheimer. ”
It's like Top Chef, but with vodka.”
It's like, the future.”
Helvetica Light makes me think you're lying.”
Something is wrong with the server.”
All caps, all the time.”
I'll die if I smell like a hamster.”
I've been here before - I was looking for a baby!”
I can't solve a three-year-old's bee jokes.”
You see that giant hot dog?”
The conference template fills me with dread.”
That's a good lookin monkey.”
The cats came with the man.”
I have an item of boot business to discuss.”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
My whole life is a circular formula.”
It's like Smash Mouth in the 90's”
...And that is why you don't wear sandals to Blossom.”
These people drive like animals.”
I would rather have moist than wet food, thank you very much.”
No amount of money is worth your husband having a mustache.”
This sushi is quite delicious. If you like the taste of death.”
Let's see, so the chicken goes in the middle...”
I'm going to pull out the Real Joe Pesci Hat.”
I can turn my funks off.”
Acknowledge my math!”
Cat-flavored ice cream?”
I can handle a lot of Jeff Bridges in one movie.”
Your sweat smells like Dolce & Gabbana.”
Beige is not an image.”
I once smuggled a Subway footlong in my sweatshirt pocket. ”
I only got to Utah before I quit.”
In Belgium, there's a tax for things that are too multitasky.”
I'd go to a goat rodeo.”
The 80's called and they want their wine back.”
I just had an Emeril moment.”
It's too Skittly.”
You just have to hope for the best until it doesn't happen.”
Who is Batman and The Drumstick?”
You do seem like the type of guy who'd drink pickle juice.”
They're like little rock possums!”
Is that a convertible hearse?”
Murderer at nine o'clock!”
That's just how I like my mugs: Cheap and Swiss.”
Her abs look like a turtle shell.”
It's like The Sixth Sense, but with tacos.”
(on St. Patrick's Day) Happy Thanksgiving!”
I wish I could draw RoboCop.”
The air doesn't taste like pancakes!”
I'm gonna make websites out of wood.”
Batteries? Seriously? What is this, 1985?”
He's magic. He's practically a leprechaun.”
Every time she raises her hand an egg dies.”
This knob makes me want to get drunk.”
I'm no stranger to a rotten banana.”
I don't like the weather tellin' me what to do.”
1-2-3 Cheeseburger Lane!”
C'mon. Lemme see your turkey burgers.”
Is toe box one word or two?”
Please pray for Mrs. Haskel's tomatoes.”
It’s just weird that this is like a “walkin’-around” place. ”
Babies aren't supposed to look like Woody Harrelson. ”
Dark Mode is ruining my life.”
Math is black.”
Did you just raise the roof on jQuery?”
What about ferrets? Ferrets are weird.”
How would you get DNA from Elvis?”
You're the Sherlock Holmes of the digital age.”
But, Saul Bass already used all the good shapes.”
That's great, now there's bacon bits in my keyboard.”
Squirrels don't have pants.”
You have some mustard on your forehead. ”
Also, they have a great toe box.”
He sucked at watching TV.”
It's like a statue of my dog with a mustache on it.”
You reach into your heart and pull out a potholder.”
Rhinos are a big deal.”
I thought I was done with zombies.”
I can’t type expletives without the expletives. ”
I had a pencil sharpener shaped like a boat.”
I'm gonna rock that perm!”
They'll do anything for a ribbon and a hamburger.”
I said something about sausage, but I don't remember what it was.”
Try not to make it too caskety.”
I just blew my nose in my notes.”
Long story short... I'm a genius, and we don't need a new Roomba.”
I mean, how much Jeff Bridges can you have in one movie?”
It looks, feels, and smells great!”
PBS is very : colon-y.”
I keep thinking about that wolf tie.”
I don't think real cowboys do this much ironing.”
Bring it all to the corn dog party!”
Beige is not a color.”
What don't you think should be converted into a fish tank?”
I'm sitting down here with Hot Popcorn Hands.”
Adam Driver is the Sarah Jessica Parker of men.”
I found Pickle Doritos at a rest stop.”
No cults or dying, please. It's Friday.”
Why is there a piece of cheese in my purse?”
That horse looks like Burt Russel Crowe.”
No, *YOU* need megadoses of vitamin D.”
I think what we should plan to do, is nothing.”
I tried the peanut butter trick with Jelly before.”
It's like a pair of pants, for your car.”
Those stupid little pickles.”
Thankfully, Mercury in retrograde ends today.”
Not wearing black is Emily's pink.”
They're switchin' browsers and clearin' cookies!”
What can I say? I have uncontrollable eyebrows.”
The dog arrived before the paintings.”
I love mint-forward. ”
Internet Explorer is ruining this.”
A person can be positive, AND also inappropriate.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
I switched to the California Raisins pillowcase last night.”
I don't want this bacon on here any more.”
You look at your astronaut food. I'm gonna work.”
It'll be in the Someone Said that's in your heart.”
They have that dirty ketchup money.”
I've been thinking about that wolf tie.”
Haven't we tortured cauliflower enough?”
This is not your grandmother's website!”
Steve, let's go somewhere, just you and me.”
There's a lot of dirt down here.”
I'm thinking like four, maybe five steps ahead of you.”
There is no light, only Dark Mode.”
I need a more magical word for "practical."”
I've been to New Jersey?”
If it's not moist, I'm not interested in having it thrown on my desk.”
These zombies look like cauliflower.”
I had some chicken wings in my car that I was going to give you. ”
The wild cheeses grow aplenty here.”
Did you say "jQuery" or "Katie Perry"?”
I'm out here changing the Internet.”
There's wine on your motherboard.”
It wasn't like that a minute ago.”
Like, the food kind, or the magical kind?”
Activate the chicken!”
Emotionally, my hands are in my pockets.”
I don't like wearing pants.”
There's a lot of outer space.”
It's like, I read books, but I also party.”
I'm trying to think of a more magical word for practical.”
Please ignore me collating behind you.”
Oooh, it's propagating!”
It was like B-side Tony the Tiger.”
It's been two days since Monday.”
I can get behind an animal with a handlebar mustache.”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
I think what we should probably do, is nothing.”
Are pigs becoming extinct?”
Sassy Cap'n McBeef O'Brady”
Steve's probably listening to Fiona Apple.”
It's too Skynrdy.”
It was working a minute ago.”
Why'd you walk over here like Stone Cold Steve Austin?”
Don't come at me with your popcorn problems.”
I'm going to look up thesaurus in the dictionary.”
I want a corn dog scented candle.”
I'm programming in my head.”
Well, we have mustaches upstairs.”
It's too sausagy.”
I forgot outside was a place I could go.”
Is this the collective smell of humanity?”
It's what's for dinner.”
I am the ghost of Tractor Supply Company.”
Facebook's telling me I'm fat.”
You're always picked last and your pasta smells.”
It smells like the 80s.”
Look at the eyes on that Red-Legged Honeycreeper!”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
I can still smell Steve.”
Why'd you put me out like that about the Lion King?”
We're not counting the tiny chickens.”
It's broken.”
I'm bringing iFrames back.”
Stop counting the dents in my can of food.”
I'm sorry about the div.”
If you had a hot dog roller and went shopping for sausages, things might change.”
The meatball machine is broken.”
I wanna smell how cold it is.”
It doesn't work in Safari.”
If this were a book, I would totally read it.”
It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs”
There are four purses in my purse.”
Oh, sorry! I'll just rewrite the Web.”
Wait 'til I get this gas station food, then order in.”
I'm dealing with some very important kangaroo things right now.”
An ice cream truck drove through this design.”
It reminds me of an old calculator.”
I don't want to chase the red sweater. I just want to buy the red sweater.”
We're not eating it, we're just looking at it!”
It's a torsional thing.”
Shrimp is too squeaky for the morning.”
Are we going to a place I can wear slippers?”
Is that horse wearing shorts?”
It doesn't work in IE.”
I've never seen the 80s.”
The Muppets are my Downton Abbey.”
I'm wing-dingin' it.”
That egg is dumb.”
I'm not at a place in my heart where I can eat a bear.”
It's like a new Tool album for me.”
Gettin' mean... in a nice way.”
I didn't want to spend $40 on a banana costume.”
Yeah I'm turtlin'!”
What is life if not just a series of great chairs?”
Can you bring your horse?”