We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
Emily
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Teresa
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
Ashleigh
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of making macarons, collecting bottle caps, and watching classic horror films.
Katelyn
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
Ryan
When he’s not writing code, Ryan is often gardening, singing self-affirming metal songs, or playing D&D as the cursed Warlock Bard Uriel the Younger. He once ate a sea urchin just to prove a point and says tuna salad sandwiches are the perfect food. He collects vintage video games and assures us that, though Gigan can’t beat Godzilla, he would probably win a fistfight with an ankylosaurus.
Hannah
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
Nakiyah
Nakiyah once starred as a munchkin in The Wiz and often composes spontaneous show tunes about things like waiting for takeout. Fascinated by the subconscious, she is the only person we know who actually wants to hear about her coworkers’ weird dreams. She has been rewriting book endings in her head since grade school so it's no wonder she is writing a novel. When she’s not strategizing digital marketing campaigns, she’s organizing her purses by size and utility, looking for elephants, and actively avoiding peas.
DJ
A self-described rule follower, DJ is a fan of well-laid plans, responsibilities, and chicken. But this always-designated driver has an adventurous streak, too. He climbed a mountain to propose to his girlfriend, survived a Monegasque taxi ride, and adopted a puppy during the pandemic. When he’s not writing code, DJ is probably battling beetles in his pickle garden, listening to F1 radio chatter, or avoiding assembling his 43-inch Lego Imperial Star Destroyer because there’s no way that thing’s gonna fit in his house.
Michelle
Part philosophy scholar and part trash-talker, Michelle may argue the merits of shared humanity, but don’t challenge her to a soccer match unless you’re willing to lose your pride and a couple of teeth. She dislikes clutter but happily hoards houseplants, fountain pens, and cheese. When she’s not designing logos and websites, Michelle is flâneuring with her dog Rockwell, making perfectly timed carbonara, or singing melancholic post-punk songs at karaoke.
Rachel
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
Michael
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
Jessica
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddle boarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knickknacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
Steve
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
Airport
CloseAn hour
to create.
The creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
My whole life is a circular formula.”
I just blew my nose in my notes.”
Murderer at nine o'clock!”
This is not your grandmother's website!”
Why is the llama-cam shaking?”
I try not to have too many hobbies.”
It's what's for dinner.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
Whoa! That's the monkey!”
I'm going to pull out the Real Joe Pesci Hat.”
I just wanna eat this sandwich.”
You're eating the chicken crust.”
They should do Animal Crossing on the moon.”
They'll do anything for a ribbon and a hamburger.”
You'd suck at being a zombie.”
I can still smell Steve.”
C'mon. Lemme see your turkey burgers.”
Move. You're where my Diet Coke goes.”
Can you bring your horse?”
It's too sausagy.”
It's like, the future.”
I can turn my funks off.”
In Belgium, there's a tax for things that are too multitasky.”
I don't recall there being an h in leprechaun.”
Oooh, it's propagating!”
I feel like I just try too much sometimes.”
I've looked at that alpaca all day.”
This phone call is messing up my hair.”
But, Saul Bass already used all the good shapes.”
Come and get it, Sammy Hagar!”
This sushi is quite delicious. If you like the taste of death.”
I would put that in Someone Said if it wasn't so disgusting.”
There's a lot of outer space.”
IE is the DMV of the Internet.”
It should be a little Burt Reynolds.”
I switched to the California Raisins pillowcase last night.”
I keep thinking about that wolf tie.”
I love mint-forward. ”
A person can be positive, AND also inappropriate.”
What about ferrets? Ferrets are weird.”
I thought I was done with zombies.”
Instructions unclear, I have peanut butter on my hands.”
I don't think real cowboys do this much ironing.”
Let's see, so the chicken goes in the middle...”
Remember when you threw décor at me?”
Kohl's and casinos — no windows.”
You wanna do hot dogs Friday?”
It smells like the 80s.”
Why'd you put me out like that about the Lion King?”
That's just how I like my mugs: Cheap and Swiss.”
Don't come at me with your popcorn problems.”
It's too Skittly.”
Batteries? Seriously? What is this, 1985?”
I have an item of boot business to discuss.”
I want a corn dog scented candle.”
Full of secrets and bees. ”
Can I be Josh for Halloween?”
It's like, I read books, but I also party.”
The conference template fills me with dread.”
He's magic. He's practically a leprechaun.”
I'm dealing with some very important kangaroo things right now.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
What are these ribbons your horse keeps winning?”
Sassy Cap'n McBeef O'Brady”
If it's not moist, I'm not interested in having it thrown on my desk.”
'M', as in Machu Picchu.”
They're switchin' browsers and clearin' cookies!”
Bring it all to the corn dog party!”
You should watch Labyrinth if you're into Muppets.”
You're the Sherlock Holmes of the digital age.”
Hot yoga, Steve? No, goat.”
I'd go to a goat rodeo.”
Did I do that during the pandemic?”
Did you just raise the roof on jQuery?”
What's that band? 100 Haircuts?”
Must. Resist. Cacao.”
I know how I like my files: Large.”
I didn't want to spend $40 on a banana costume.”
My goal is to live until 2085.”
You just have to hope for the best until it doesn't happen.”
I'm no stranger to a rotten banana.”
My middle toe went numb and I thought I had something in my shoe.”
It's like an easy bake oven for adults who like chicken.”
400 pounds plus adrenaline, and I could flip a car, easy.”
It's like Smash Mouth in the 90's”
I'm gonna rock that perm!”
It's the web equivalent of a junk drawer.”
I need to know more about that cat!”
Thankfully, Mercury in retrograde ends today.”
If this were a book, I would totally read it.”
It was like B-side Tony the Tiger.”
Mister-I'm-Never-Wrong!”
I don't know who you think you are, coming up in here with a taco.”
I'm trying to figure out what kind of harvester to use for canola.”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
Beige is not an image.”
Let's not get in a fight with a horse.”
It was working a minute ago.”
I mean, how much Jeff Bridges can you have in one movie?”
I don't like wearing pants.”
Birthday Mullet Hammer Pants”
No amount of money is worth your husband having a mustache.”
Well. I guess we're having stock photos for lunch.”
I need a more magical word for "practical."”
It works!”
Is that horse wearing shorts?”
You're always picked last and your pasta smells.”
Was that Rod Stewart?”
I can handle a lot of Jeff Bridges in one movie.”
Something is wrong with the server.”
Not wearing black is Emily's pink.”
I'm wing-dingin' it.”
I haven't had a muffler since 2020”
The donut button isn't working.”
Why'd you walk over here like Stone Cold Steve Austin?”
Is this the collective smell of humanity?”
The hands are the face of the arm.”
Activate the chicken!”
It's like Top Chef, but with vodka.”
I am the ghost of Tractor Supply Company.”
How would you get DNA from Elvis?”
You forgot the witch supplies!”
What kind of shoes, cotton candy?”
This is a website for birds!”
In kindergarten we had a wedding for the letters Q and U because they were always together.”
Eating peaches with a spoon stinks.”
I'm sorry I'm not a sock connoisseur.”
Babies aren't supposed to look like Woody Harrelson. ”
This knob makes me want to get drunk.”
Dark Mode is ruining my life.”
I think I was bitten by a rattlesnake in a past life.”
I'm sorry about the div.”
Check your email before you put your pants on.”
Yeah I'm turtlin'!”
There's wine on your motherboard.”
Steve's probably listening to Fiona Apple.”
I tried the peanut butter trick with Jelly before.”
I forgot outside was a place I could go.”
That's why I don't eat it out of a can; I eat it out of a bag.”
I just keep making ears by accident.”
You have some mustard on your forehead. ”
How much bread would it take to feed a scorpion for a week?”
That's a good lookin monkey.”
What don't you think should be converted into a fish tank?”
Did Ben Franklin even know that dinosaurs existed?”
If you had a hot dog roller and went shopping for sausages, things might change.”
More bugs than expected. 4 stars. ”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
You can't out-do the fish with sneakers.”
I'm gonna make websites out of wood.”
It’s just weird that this is like a “walkin’-around” place. ”
We're not eating it, we're just looking at it!”
I once smuggled a Subway footlong in my sweatshirt pocket. ”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
Where we're going, we don't need rollovers!”
I got this whole thing of Silly Putty stuck on my sleeve.”
I've been here before - I was looking for a baby!”
I'm thinking like four, maybe five steps ahead of you.”
(on St. Patrick's Day) Happy Thanksgiving!”
Steve, you should come look at these sandwich pictures.”
No cults or dying, please. It's Friday.”
I don't want to chase the red sweater. I just want to buy the red sweater.”
I'm programming in my head.”
He sucked at watching TV.”
No one is as f*#¥%#! good as Katelyn. She’s got two degrees.”
Adam Driver is the Sarah Jessica Parker of men.”
Acknowledge my math!”
I think what we should probably do, is nothing.”
Salad's nasty.”
I'm gonna crop out the crusty parts.”
Look at his bag of hot dog boxes on the floor!”
The dog arrived before the paintings.”
That egg is dumb.”
Haven't we tortured cauliflower enough?”
It looks, feels, and smells great!”
I wish I could draw RoboCop.”
Why is there a piece of cheese in my purse?”
A pickle chip got caught in the wheels of my chair.”
Are pigs becoming extinct?”
It reminds me of an old calculator.”
Settle down, Mailchimp.”
...And that is why you don't wear sandals to Blossom.”
I can't wait to put that on a T-shirt.”
I can’t type expletives without the expletives. ”
It's like drinking a little garden.”
I've been thinking about that wolf tie.”
Shrimp is too squeaky for the morning.”
Stay in your happy little design world.”
It's like if I had muscles but with quarters.”
Then I thought, why not just make it Helvetica?”
He's just mad because he can't be a wizard.”
An ice cream truck drove through this design.”
I can get behind an animal with a handlebar mustache.”
Steve, let's go somewhere, just you and me.”
It's like, the Jedi.”
There are four purses in my purse.”
I'm not at a place in my heart where I can eat a bear.”
You see that giant hot dog?”
Let's talk about donuts. ”
Our sponsors are our butter, our members are our bread.”
Rhinos are a big deal.”
Like, the food kind, or the magical kind?”
Always cut toward your innards.”
You reach into your heart and pull out a potholder.”
We're not counting the tiny chickens.”
They have that dirty ketchup money.”
Michael do you want something pumpkin-spiced?”
One time I set myself on fire.”
I said something about sausage, but I don't remember what it was.”
You just had to bring up Toe Day, didn't you?”
Please ignore me collating behind you.”
Those stupid little pickles.”
This tastes like Steve's car.”
Lower case "m" is the best letter.”
Oh, sorry! I'll just rewrite the Web.”
Cat-flavored ice cream?”
There's a lot of dirt down here.”
He's building a car and doing his spy run.”
It doesn't work in IE.”
I can't wait to dance on the grave of that site.”
Is toe box one word or two?”
Those weren't professional quality mustaches.”
What can I say? I have uncontrollable eyebrows.”
I'm trying to think of a more magical word for practical.”
Gonna write up the changes on a stone tablet like it's the Jurassic era.”
I want the whole tomato.”
We have flippage!”
It's like a statue of my dog with a mustache on it.”
You look at your astronaut food. I'm gonna work.”
Your hat smells like bologna.”
Did you say "jQuery" or "Katie Perry"?”
I was working, until I got distracted by this Madonna song.”
I think what we should plan to do, is nothing.”
It's not urgent, aside from the building being on fire.”
You do seem like the type of guy who'd drink pickle juice.”
Internet Explorer is ruining this.”
There are no conifer trees in here.”
This is too helpful.”
All caps, all the time.”
Please pray for Mrs. Haskel's tomatoes.”
I'm bringing iFrames back.”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
I would rather have moist than wet food, thank you very much.”
Have you heard about the whaler-pirate guy?”
It's a torsional thing.”
Entertainment Tonight is where dreams go to die.”
It's like a new Tool album for me.”
Look at the eyes on that Red-Legged Honeycreeper!”
I'm trying to use your design elements but I'm not sure I like them.”
What is life if not just a series of great chairs?”
I don't like the weather tellin' me what to do.”
Squirrels don't have pants.”
The cats came with the man.”
It's broken.”
Also, they have a great toe box.”
I'm sitting down here with Hot Popcorn Hands.”
I wanna smell how cold it is.”
Is that a convertible hearse?”
I just had an Emeril moment.”
It's a pickle wearing a cape; I think it's self-explanatory.”
Where did you live, a coal chute?”
I can't juggle a fish, that's for sure.”
Are we going to a place I can wear slippers?”
My version of a beard is a hat.”
I've been to New Jersey?”
Eating beans from a can like a hobo!”
I'm out here changing the Internet.”
Emotionally, my hands are in my pockets.”
I don't foresee whales having cell phones.”
It doesn't work in Safari.”
He's got an eyepatch sorta vibe.”
I've never had much luck with rabbits.”
That horse looks like Burt Russel Crowe.”
I don't want this bacon on here any more.”
Is hot dog one word or two?”
The air doesn't taste like pancakes!”
I'm not trying to make my turnips rot you guys.”
It's like a clown car of drawers.”
I'll die if I smell like a hamster.”
I was just there for the Year of the Spatula.”
They're like little rock possums!”
Can you Swissify it?”
I found Pickle Doritos at a rest stop.”
The football game or the moon landing?”
I had some chicken wings in my car that I was going to give you. ”
Math is black.”
I'd rather be Garamond than Papyrus.”
Her abs look like a turtle shell.”
You can't ship pickles.”
I can't solve a three-year-old's bee jokes.”
It's too Skynrdy.”
I have a weird cheese story for you.”
Facebook's telling me I'm fat.”
I call those dinosaurs daddy long necks.”
Who is Batman and The Drumstick?”
These people drive like animals.”
That's a lawsuit pickle right there.”
There is no reason for Bob Evans.”
I think I'm gonna have to set something on fire.”
Gettin' mean... in a nice way.”
Young Sam Elliot is a head-turner!”
That's great, now there's bacon bits in my keyboard.”
It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs”
People are weird in the spring, man.”
If the Long Island Medium were here, she'd freak out.”
Pockets full of coffee.”
Well, we have mustaches upstairs.”
Every time she raises her hand an egg dies.”
I'd try human. (on the topic of cannibalism)”
Dalmatians are not a monolith, people.”
I'm just not used to Kory wearing pants.”
It wasn't like that a minute ago.”
Fancy code is the only kind I write.”
Try not to make it too caskety.”
These zombies look like cauliflower.”
Never get into a fistfight with a puppeteer.”
No, *YOU* need megadoses of vitamin D.”
I've never seen the 80s.”
Helvetica Light makes me think you're lying.”
Oh I'm smart! I'm artificial!”
The Muppets are my Downton Abbey.”
I just smelled fries in my head.”
I hate Internet Explorer.”
Your sweat smells like Dolce & Gabbana.”
I had a pencil sharpener shaped like a boat.”
Stop counting the dents in my can of food.”
I can tell by the look on your face that you're not going to be of any help.”
It'll be in the Someone Said that's in your heart.”
Who am I, Benjamin Franklin?”
It's like The Sixth Sense, but with tacos.”
Make it extra-white. #GGGGGG”
Long story short... I'm a genius, and we don't need a new Roomba.”
Maybe it’s coincidence, maybe it‘s Oppenheimer. ”
Trash day is the only thing that anchors me.”
I only got to Utah before I quit.”
I'm going to look up thesaurus in the dictionary.”
The 80's called and they want their wine back.”
The meatball machine is broken.”
It's like a pair of pants, for your car.”
PBS is very : colon-y.”
It's been two days since Monday.”
No. They don't have budget for robots.”
Light the content candle!”
1-2-3 Cheeseburger Lane!”
There is no light, only Dark Mode.”
What kind of single-finger crimes can you commit?”
A guy named Jerry has 20 watermelons in his truck.”
She’s like the Taylor Swift of silversmithing. ”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
Beige is not a color.”
The wild cheeses grow aplenty here.”
Teresa, you haven't given me an answer, you've only given me s*!%.”
Wait 'til I get this gas station food, then order in.”
They're like the seagulls of birds.”