FORM

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Culture

You've probably
noticed we love
what we do

We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.

Meet the Team

Rachel

As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones, and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.

Teresa

Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.

Josh

Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving Kory's errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.

Steve

Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.

Katelyn

Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.

Kory

Some of us suspect Kory is part robot, but since we rightfully fear robots, we're afraid to ask him if it's true. A real genius and clean code devotee, he guides FORM's programming team and makes magic of the web. He's also one heck of a baker, guitar player and Apple junkie. He owns a bacon-scented air freshener and microwaveable pasta boat. He is digitizing his entire DVD collection (he's up to the Gs). There is enough music in Kory's iTunes library to provide astronauts a non-stop soundtrack for 9.3 trips to the Moon.

Michael

Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.

Emily

When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.

Hannah

As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.

Ashleigh

Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of baking, bottle caps, and classic horror films.

Jessica

When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddleboarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knick knacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.

Jessi

An avid athlete and outdoorswoman, Jessica’s favorite hobby is more hobbies. Hiker, painter, swimmer, actor, flutist, cat rescuer– she aims to kinda crush it with everything she tries. She loves Sichuan cuisine and has a designated color palette for all activities (Pantone 267 and 279 for climbing, obvs.) When she isn’t managing our digital marketing, Jessi might be drawing photorealistic zebras, accidentally camping on mountainsides, or loudly singing show tunes. She loves film and would read more books if she could do it while salsa dancing.

Airport

Close
Desktop Friday

An hour
to create.

The creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?

View Keyword, "Airport"

Someone Said

Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:

Is hot dog one word or two?

It works!

The 80's called and they want their wine back.

Can you bring your horse?

400 pounds plus adrenaline, and I could flip a car, easy.

She’s like the Taylor Swift of silversmithing.

Helvetica Light makes me think you're lying.

Always cut toward your innards.

There's a lot of outer space.

It's too sausagy.

I keep thinking about that wolf tie.

Beige is not an image.

There is no reason for Bob Evans.

I can tell by the look on your face that you're not going to be of any help.

Acknowledge my math!

Her abs look like a turtle shell.

More bugs than expected. 4 stars.

I'm bringing iFrames back.

It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.

I don't want this bacon on here any more.

It's a torsional thing.

Babies aren't supposed to look like Woody Harrelson.

You should watch Labyrinth if you're into Muppets.

There's wine on your motherboard.

Whoa! That's the monkey!

It doesn't work in IE.

It's a pickle wearing a cape; I think it's self-explanatory.

You see that giant hot dog?

Well, we have mustaches upstairs.

Something is wrong with the server.

I'm thinking like four, maybe five steps ahead of you.

It's like The Sixth Sense, but with tacos.

Don't come at me with your popcorn problems.

I've been to New Jersey?

Why is the llama-cam shaking?

There's a lot of dirt down here.

Did I do that during the pandemic?

You have some mustard on your forehead.

I'm going to look up thesaurus in the dictionary.

Is that horse wearing shorts?

I'm dealing with some very important kangaroo things right now.

Internet Explorer is ruining this.

I'm not at a place in my heart where I can eat a bear.

They're like the seagulls of birds.

This tastes like Steve's car.

I just smelled fries in my head.

I can't solve a three-year-old's bee jokes.

I think I'm gonna have to set something on fire.

I can't wait to dance on the grave of that site.

The wild cheeses grow aplenty here.

This is not your grandmother's website!

It'll be in the Someone Said that's in your heart.

I was working, until I got distracted by this Madonna song.

Please ignore me collating behind you.

I love mint-forward.

C'mon. Lemme see your turkey burgers.

Your hat smells like bologna.

I'm out here changing the Internet.

I had some chicken wings in my car that I was going to give you. 

I can handle a lot of Jeff Bridges in one movie.

Mister-I'm-Never-Wrong!

PBS is very : colon-y.

The dog arrived before the paintings.

Come and get it, Sammy Hagar!

I'd go to a goat rodeo.

All caps, all the time.

Entertainment Tonight is where dreams go to die.

My middle toe went numb and I thought I had something in my shoe.

I'm sorry I'm not a sock connoisseur.

I wanna smell how cold it is.

I'm gonna make websites out of wood.

I try not to have too many hobbies.

Did you just raise the roof on jQuery?

This phone call is messing up my hair.

I can still smell Steve.

Beige is not a color.

Murderer at nine o'clock!

It looks, feels, and smells great!

It's like, I read books, but I also party.

I can't wait to put that on a T-shirt.

There are no conifer trees in here.

Oooh, it's propagating!

We have flippage!

I am the ghost of Tractor Supply Company.

Check your email before you put your pants on.

A person can be positive, AND also inappropriate.

Fancy code is the only kind I write.

No one is as f*#¥%#! good as Katelyn. She’s got two degrees.

You do seem like the type of guy who'd drink pickle juice.

I can’t type expletives without the expletives.

I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.

Those stupid little pickles.

How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?

You look at your astronaut food. I'm gonna work.

I'm trying to figure out what kind of harvester to use for canola.

That's just how I like my mugs: Cheap and Swiss.

Never get into a fistfight with a puppeteer.

A pickle chip got caught in the wheels of my chair.

I bought a Chewbacca shirt but I keep forgetting to wear it.

I've looked at that alpaca all day.

Pockets full of coffee.

The Muppets are my Downton Abbey.

The hands are the face of the arm.

No amount of money is worth your husband having a mustache.

I just blew my nose in my notes.

I'm trying to think of a more magical word for practical.

I'm gonna rock that perm!

Long story short... I'm a genius, and we don't need a new Roomba.

It's like a new Tool album for me.

It's like, the Jedi.

Look at the eyes on that Red-Legged Honeycreeper!

Instructions unclear, I have peanut butter on my hands.

Facebook's telling me I'm fat.

Try not to make it too caskety.

The cats came with the man.

I want a corn dog scented candle.

They'll do anything for a ribbon and a hamburger.

What's that band? 100 Haircuts?

I've been thinking about that wolf tie.

If this were a book, I would totally read it.

I want the whole tomato.

Who is Batman and The Drumstick?

Steve, let's go somewhere, just you and me.

If it's not moist, I'm not interested in having it thrown on my desk.

Not wearing black is Emily's pink.

Michael do you want something pumpkin-spiced?

You can't ship pickles.

I had a pencil sharpener shaped like a boat.

I'm sorry about the div.

It's too Skittly.

Are we going to a place I can wear slippers?

One time I set myself on fire.

Thankfully, Mercury in retrograde ends today.

Adam Driver is the Sarah Jessica Parker of men.

It's like a pair of pants, for your car.

No, *YOU* need megadoses of vitamin D.

The meatball machine is broken.

These zombies look like cauliflower.

The donut button isn't working.

I don't know who you think you are, coming up in here with a taco.

No cults or dying, please. It's Friday.

(on St. Patrick's Day) Happy Thanksgiving!

You can't out-do the fish with sneakers.

You're eating the chicken crust.

Are pigs becoming extinct?

Maybe it’s coincidence, maybe it‘s Oppenheimer.

These people drive like animals.

IE is the DMV of the Internet.

That horse looks like Burt Russel Crowe.

You just have to hope for the best until it doesn't happen.

You wanna do hot dogs Friday?

Gettin' mean... in a nice way.

A guy named Jerry has 20 watermelons in his truck.

There are four purses in my purse.

Well. I guess we're having stock photos for lunch.

This knob makes me want to get drunk.

An ice cream truck drove through this design.

I think I was bitten by a rattlesnake in a past life.

I'd try human. (on the topic of cannibalism)

It's like a clown car of drawers.

Why is there a piece of cheese in my purse?

Dark Mode is ruining my life.

It's broken.

I once smuggled a Subway footlong in my sweatshirt pocket.

It doesn't work in Safari.

Steve, you should come look at these sandwich pictures.

Light the content candle!

He sucked at watching TV.

Sassy Cap'n McBeef O'Brady

I'm not giving my money to YouTube. YouTube is all horsey and gross.

Activate the chicken!

I'm wing-dingin' it.

I don't foresee whales having cell phones.

I don't want to chase the red sweater. I just want to buy the red sweater.

What don't you think should be converted into a fish tank?

I don't like wearing pants.

Your sweat smells like Dolce & Gabbana.

How much bread would it take to feed a scorpion for a week?

Did you say "jQuery" or "Katie Perry"?

I switched to the California Raisins pillowcase last night.

I'm going to pull out the Real Joe Pesci Hat.

Then I thought, why not just make it Helvetica?

I said something about sausage, but I don't remember what it was.

I don't recall there being an h in leprechaun.

I only got to Utah before I quit.

It's the web equivalent of a junk drawer.

What are these ribbons your horse keeps winning?

I mean, how much Jeff Bridges can you have in one movie?

It's like, the future.

Bring it all to the corn dog party!

It's like if I had muscles but with quarters.

I'm no stranger to a rotten banana.

Remember when you threw décor at me?

If the Long Island Medium were here, she'd freak out.

1-2-3 Cheeseburger Lane!

Was that Rod Stewart?

If you had a hot dog roller and went shopping for sausages, things might change.

Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)

Settle down, Mailchimp.

Math is black.

What about ferrets? Ferrets are weird.

Oh I'm smart! I'm artificial!

Yeah I'm turtlin'!

I don't think real cowboys do this much ironing.

I'm sitting down here with Hot Popcorn Hands.

Why'd you walk over here like Stone Cold Steve Austin?

They should do Animal Crossing on the moon.

Salad's nasty.

Make it extra-white. #GGGGGG

It wasn't like that a minute ago.

Stop counting the dents in my can of food.

My whole life is a circular formula.

It's been two days since Monday.

I think what we should probably do, is nothing.

I've never had much luck with rabbits.

I have an item of boot business to discuss.

What is life if not just a series of great chairs?

Eating peaches with a spoon stinks.

My version of a beard is a hat.

Rhinos are a big deal.

It was working a minute ago.

Have you heard about the whaler-pirate guy?

Let's see, so the chicken goes in the middle...

I'd rather be Garamond than Papyrus.

There is no light, only Dark Mode.

It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs

I'm trying to use your design elements but I'm not sure I like them.

It's like Top Chef, but with vodka.

But, Saul Bass already used all the good shapes.

You reach into your heart and pull out a potholder.

Let's talk about donuts.

Batteries? Seriously? What is this, 1985?

Those weren't professional quality mustaches.

That's a good lookin monkey.

The air doesn't taste like pancakes!

Cat-flavored ice cream?

This sushi is quite delicious. If you like the taste of death.

Every time she raises her hand an egg dies.

Is toe box one word or two?

I didn't want to spend $40 on a banana costume.

I think what we should plan to do, is nothing.

I wish I could draw RoboCop.

Also, they have a great toe box.

Can I be Josh for Halloween?

It’s just weird that this is like a “walkin’-around” place.

It's like a statue of my dog with a mustache on it.

No. They don't have budget for robots.

Move. You're where my Diet Coke goes.

It was like B-side Tony the Tiger.

'M', as in Machu Picchu.

I know how I like my files: Large.

It's not urgent, aside from the building being on fire.

I hate Internet Explorer.

I've never seen the 80s.

It reminds me of an old calculator.

How would you get DNA from Elvis?

I can't juggle a fish, that's for sure.

I can get behind an animal with a handlebar mustache.

What can I say? I have uncontrollable eyebrows.

Oh, sorry! I'll just rewrite the Web.

Stay in your happy little design world.

Our sponsors are our butter, our members are our bread.

It smells like the 80s.

I tried the peanut butter trick with Jelly before.

That's great, now there's bacon bits in my keyboard.

I don't like the weather tellin' me what to do.

The conference template fills me with dread.

It's what's for dinner.

I can turn my funks off.

He's got an eyepatch sorta vibe.

I feel like I just try too much sometimes.

I just keep making ears by accident.

In Belgium, there's a tax for things that are too multitasky.

This is too helpful.

Must. Resist. Cacao.

That's why I don't eat it out of a can; I eat it out of a bag.

You're the Sherlock Holmes of the digital age.

The football game or the moon landing?

That's why I'm walking away while you look at pictures of Rob Van Dam.

I'm programming in my head.

...And that is why you don't wear sandals to Blossom.

They're switchin' browsers and clearin' cookies!

Gonna write up the changes on a stone tablet like it's the Jurassic era.

It's too Skynrdy.

I just had an Emeril moment.

Can you Swissify it?

Teresa, you haven't given me an answer, you've only given me s*!%.

Why'd you put me out like that about the Lion King?

Steve's probably listening to Fiona Apple.

Squirrels don't have pants.

Is that a convertible hearse?

I found Pickle Doritos at a rest stop.

Like, the food kind, or the magical kind?

He's magic. He's practically a leprechaun.

Please pray for Mrs. Haskel's tomatoes.

I've been here before - I was looking for a baby!

I'm just not used to Kory wearing pants.

Wait 'til I get this gas station food, then order in.

They have that dirty ketchup money.

Look at his bag of hot dog boxes on the floor!

Is this the collective smell of humanity?

Lower case "m" is the best letter.

I just wanna eat this sandwich.

It should be a little Burt Reynolds.

I'll die if I smell like a hamster.

I got this whole thing of Silly Putty stuck on my sleeve.

My goal is to live until 2085.

You're always picked last and your pasta smells.

I need a more magical word for "practical."

I would put that in Someone Said if it wasn't so disgusting.

I'm not trying to make my turnips rot you guys.

I have a weird cheese story for you.

You forgot the witch supplies!

It's like an easy bake oven for adults who like chicken.

I thought I was done with zombies.

Emotionally, my hands are in my pockets.

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