Culture
We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
Some of us suspect Kory is part robot, but since we rightfully fear robots, we're afraid to ask him if it's true. A real genius and clean code devotee, he guides FORM's programming team and makes magic of the web. He's also one heck of a baker, guitar player and Apple junkie. He owns a bacon-scented air freshener and microwaveable pasta boat. He is digitizing his entire DVD collection (he's up to the Gs). There is enough music in Kory's iTunes library to provide astronauts a non-stop soundtrack for 9.3 trips to the Moon.
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
An avid athlete and outdoorswoman, Jessica’s favorite hobby is more hobbies. Hiker, painter, swimmer, actor, flutist, cat rescuer– she aims to kinda crush it with everything she tries. She loves Sichuan cuisine and has a designated color palette for all activities (Pantone 267 and 279 for climbing, obvs.) When she isn’t managing our digital marketing, Jessi might be drawing photorealistic zebras, accidentally camping on mountainsides, or loudly singing show tunes. She loves film and would read more books if she could do it while salsa dancing.
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving Kory's errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of baking, bottle caps, and classic horror films.
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones, and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddleboarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knick knacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
Airport
CloseThe creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
Dark Mode is ruining my life.”
Eating peaches with a spoon stinks.”
I keep thinking about that wolf tie.”
This knob makes me want to get drunk.”
Light the content candle!”
...And that is why you don't wear sandals to Blossom.”
No. They don't have budget for robots.”
I've looked at that alpaca all day.”
It was working a minute ago.”
I don't like wearing pants.”
It looks, feels, and smells great!”
The 80's called and they want their wine back.”
Was that Rod Stewart?”
It's a pickle wearing a cape; I think it's self-explanatory.”
It's like The Sixth Sense, but with tacos.”
Adam Driver is the Sarah Jessica Parker of men.”
I don't think real cowboys do this much ironing.”
A pickle chip got caught in the wheels of my chair.”
Come and get it, Sammy Hagar!”
I didn't want to spend $40 on a banana costume.”
Please pray for Mrs. Haskel's tomatoes.”
Is toe box one word or two?”
How would you get DNA from Elvis?”
It doesn't work in Safari.”
I'm dealing with some very important kangaroo things right now.”
It's like a clown car of drawers.”
What can I say? I have uncontrollable eyebrows.”
I can get behind an animal with a handlebar mustache.”
Make it extra-white. #GGGGGG”
I know how I like my files: Large.”
Long story short... I'm a genius, and we don't need a new Roomba.”
That's why I don't eat it out of a can; I eat it out of a bag.”
I'm no stranger to a rotten banana.”
Why'd you put me out like that about the Lion King?”
The air doesn't taste like pancakes!”
Steve's probably listening to Fiona Apple.”
I just wanna eat this sandwich.”
There's a lot of dirt down here.”
Stop counting the dents in my can of food.”
Then I thought, why not just make it Helvetica?”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
I hate Internet Explorer.”
You see that giant hot dog?”
Oh I'm smart! I'm artificial!”
Those stupid little pickles.”
I'm thinking like four, maybe five steps ahead of you.”
1-2-3 Cheeseburger Lane!”
That's a good lookin monkey.”
One time I set myself on fire.”
Facebook's telling me I'm fat.”
Look at the eyes on that Red-Legged Honeycreeper!”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
They're switchin' browsers and clearin' cookies!”
I think what we should probably do, is nothing.”
Can you bring your horse?”
I'm sitting down here with Hot Popcorn Hands.”
A person can be positive, AND also inappropriate.”
It's like a statue of my dog with a mustache on it.”
Also, they have a great toe box.”
Lower case "m" is the best letter.”
Can I be Josh for Halloween?”
C'mon. Lemme see your turkey burgers.”
Like, the food kind, or the magical kind?”
You do seem like the type of guy who'd drink pickle juice.”
No cults or dying, please. It's Friday.”
Check your email before you put your pants on.”
Remember when you threw décor at me?”
He's magic. He's practically a leprechaun.”
I wish I could draw RoboCop.”
This is too helpful.”
I'm going to pull out the Real Joe Pesci Hat.”
PBS is very : colon-y.”
Who is Batman and The Drumstick?”
I'm trying to use your design elements but I'm not sure I like them.”
400 pounds plus adrenaline, and I could flip a car, easy.”
Acknowledge my math!”
Are we going to a place I can wear slippers?”
It's broken.”
Did you just raise the roof on jQuery?”
I've been to New Jersey?”
I just smelled fries in my head.”
It's like Top Chef, but with vodka.”
Batteries? Seriously? What is this, 1985?”
It smells like the 80s.”
It's too Skynrdy.”
These people drive like animals.”
I wanna smell how cold it is.”
Entertainment Tonight is where dreams go to die.”
Michael do you want something pumpkin-spiced?”
How much bread would it take to feed a scorpion for a week?”
Helvetica Light makes me think you're lying.”
It wasn't like that a minute ago.”
This sushi is quite delicious. If you like the taste of death.”
I can't wait to dance on the grave of that site.”
It's the web equivalent of a junk drawer.”
There are no conifer trees in here.”
I found Pickle Doritos at a rest stop.”
I just had an Emeril moment.”
It's not urgent, aside from the building being on fire.”
My version of a beard is a hat.”
If the Long Island Medium were here, she'd freak out.”
There is no light, only Dark Mode.”
My middle toe went numb and I thought I had something in my shoe.”
Something is wrong with the server.”
Is hot dog one word or two?”
The conference template fills me with dread.”
Oh, sorry! I'll just rewrite the Web.”
I'm just not used to Kory wearing pants.”
The Muppets are my Downton Abbey.”
The meatball machine is broken.”
I thought I was done with zombies.”
I just blew my nose in my notes.”
An ice cream truck drove through this design.”
Let's see, so the chicken goes in the middle...”
They'll do anything for a ribbon and a hamburger.”
I don't want to chase the red sweater. I just want to buy the red sweater.”
They have that dirty ketchup money.”
I don't like the weather tellin' me what to do.”
Wait 'til I get this gas station food, then order in.”
I'd try human. (on the topic of cannibalism)”
Why'd you walk over here like Stone Cold Steve Austin?”
I can't solve a three-year-old's bee jokes.”
I switched to the California Raisins pillowcase last night.”
The cats came with the man.”
Her abs look like a turtle shell.”
Did I do that during the pandemic?”
I'm programming in my head.”
My goal is to live until 2085.”
He's got an eyepatch sorta vibe.”
We have flippage!”
I'm wing-dingin' it.”
Those weren't professional quality mustaches.”
It's like, the future.”
I had some chicken wings in my car that I was going to give you. ”
I'd rather be Garamond than Papyrus.”
Settle down, Mailchimp.”
There's wine on your motherboard.”
You're always picked last and your pasta smells.”
Oooh, it's propagating!”
You reach into your heart and pull out a potholder.”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
Beige is not an image.”
Emotionally, my hands are in my pockets.”
Well. I guess we're having stock photos for lunch.”
These zombies look like cauliflower.”
Cat-flavored ice cream?”
This is not your grandmother's website!”
Always cut toward your innards.”
I want the whole tomato.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
Salad's nasty.”
I'm not trying to make my turnips rot you guys.”
I got this whole thing of Silly Putty stuck on my sleeve.”
I'll die if I smell like a hamster.”
I think I'm gonna have to set something on fire.”
No amount of money is worth your husband having a mustache.”
Internet Explorer is ruining this.”
I'm trying to figure out what kind of harvester to use for canola.”
You're the Sherlock Holmes of the digital age.”
If this were a book, I would totally read it.”
Activate the chicken!”
Have you heard about the whaler-pirate guy?”
It's like if I had muscles but with quarters.”
If you had a hot dog roller and went shopping for sausages, things might change.”
Steve, you should come look at these sandwich pictures.”
A guy named Jerry has 20 watermelons in his truck.”
The wild cheeses grow aplenty here.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
Move. You're where my Diet Coke goes.”
You can't ship pickles.”
I need a more magical word for "practical."”
I am the ghost of Tractor Supply Company.”
In Belgium, there's a tax for things that are too multitasky.”
'M', as in Machu Picchu.”
I only got to Utah before I quit.”
Squirrels don't have pants.”
Are pigs becoming extinct?”
Don't come at me with your popcorn problems.”
Gettin' mean... in a nice way.”
All caps, all the time.”
I'm gonna make websites out of wood.”
I was working, until I got distracted by this Madonna song.”
Thankfully, Mercury in retrograde ends today.”
Did you say "jQuery" or "Katie Perry"?”
I can still smell Steve.”
No, *YOU* need megadoses of vitamin D.”
It's like, the Jedi.”
I can't juggle a fish, that's for sure.”
It's too Skittly.”
This phone call is messing up my hair.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
Let's talk about donuts. ”
Is that horse wearing shorts?”
Fancy code is the only kind I write.”
I'd go to a goat rodeo.”
It doesn't work in IE.”
Why is the llama-cam shaking?”
I have a weird cheese story for you.”
Why is there a piece of cheese in my purse?”
Must. Resist. Cacao.”
Is this the collective smell of humanity?”
You can't out-do the fish with sneakers.”
There's a lot of outer space.”
I've never seen the 80s.”
This tastes like Steve's car.”
I don't recall there being an h in leprechaun.”
I said something about sausage, but I don't remember what it was.”
You wanna do hot dogs Friday?”
It's like an easy bake oven for adults who like chicken.”
Sassy Cap'n McBeef O'Brady”
I'm sorry I'm not a sock connoisseur.”
The dog arrived before the paintings.”
If it's not moist, I'm not interested in having it thrown on my desk.”
I can't wait to put that on a T-shirt.”
I've been here before - I was looking for a baby!”
Murderer at nine o'clock!”
Try not to make it too caskety.”
It'll be in the Someone Said that's in your heart.”
But, Saul Bass already used all the good shapes.”
Whoa! That's the monkey!”
It works!”
I can tell by the look on your face that you're not going to be of any help.”
I mean, how much Jeff Bridges can you have in one movie?”
I tried the peanut butter trick with Jelly before.”
There is no reason for Bob Evans.”
Please ignore me collating behind you.”
That horse looks like Burt Russel Crowe.”
IE is the DMV of the Internet.”
What is life if not just a series of great chairs?”
I'm gonna rock that perm!”
I try not to have too many hobbies.”
Is that a convertible hearse?”
I don't know who you think you are, coming up in here with a taco.”
I had a pencil sharpener shaped like a boat.”
You forgot the witch supplies!”
I just keep making ears by accident.”
It's like, I read books, but I also party.”
Never get into a fistfight with a puppeteer.”
You're eating the chicken crust.”
I want a corn dog scented candle.”
It's too sausagy.”
It's a torsional thing.”
You look at your astronaut food. I'm gonna work.”
I don't foresee whales having cell phones.”
It's what's for dinner.”
You just have to hope for the best until it doesn't happen.”
I'm going to look up thesaurus in the dictionary.”
I don't want this bacon on here any more.”
There are four purses in my purse.”
Your sweat smells like Dolce & Gabbana.”
They're like the seagulls of birds.”
Well, we have mustaches upstairs.”
Our sponsors are our butter, our members are our bread.”
The donut button isn't working.”
It's like a pair of pants, for your car.”
Your hat smells like bologna.”
I'm bringing iFrames back.”
It reminds me of an old calculator.”
Mister-I'm-Never-Wrong!”
I'm sorry about the div.”
I'm trying to think of a more magical word for practical.”
It should be a little Burt Reynolds.”
I feel like I just try too much sometimes.”
My whole life is a circular formula.”
That's just how I like my mugs: Cheap and Swiss.”
Steve, let's go somewhere, just you and me.”
(on St. Patrick's Day) Happy Thanksgiving!”
Beige is not a color.”
Look at his bag of hot dog boxes on the floor!”
I'm out here changing the Internet.”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
Teresa, you haven't given me an answer, you've only given me s*!%.”
I think what we should plan to do, is nothing.”
Pockets full of coffee.”
Instructions unclear, I have peanut butter on my hands.”
I have an item of boot business to discuss.”
What's that band? 100 Haircuts?”
Can you Swissify it?”
Rhinos are a big deal.”
I've been thinking about that wolf tie.”
Babies aren't supposed to look like Woody Harrelson. ”
I can handle a lot of Jeff Bridges in one movie.”
What don't you think should be converted into a fish tank?”
I've never had much luck with rabbits.”
I'm not at a place in my heart where I can eat a bear.”
