We’re web strategists, designers, developers, and nonprofit zealots who care deeply about the work our clients do. We bring passionate creativity, genuine curiosity, and deep technical expertise to every project.
Meet the Team
Rachel
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
Emily
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Hannah
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
Michelle
Part philosophy scholar and part trash-talker, Michelle may argue the merits of shared humanity, but don’t challenge her to a soccer match unless you’re willing to lose your pride and a couple of teeth. She dislikes clutter but happily hoards houseplants, fountain pens, and cheese. When she’s not designing logos and websites, Michelle is flâneuring with her dog Rockwell, making perfectly timed carbonara, or singing melancholic post-punk songs at karaoke.
Ashleigh
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of making macarons, collecting bottle caps, and watching classic horror films.
Teresa
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
Steve
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
Jessica
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddle boarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knickknacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
Michael
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
DJ
A self-described rule follower, DJ is a fan of well-laid plans, responsibilities, and chicken. But this always-designated driver has an adventurous streak, too. He climbed a mountain to propose to his girlfriend, survived a Monegasque taxi ride, and adopted a puppy during the pandemic. When he’s not writing code, DJ is probably battling beetles in his pickle garden, listening to F1 radio chatter, or avoiding assembling his 43-inch Lego Imperial Star Destroyer because there’s no way that thing’s gonna fit in his house.
Ryan
When he’s not writing code, Ryan is often gardening, singing self-affirming metal songs, or playing D&D as the cursed Warlock Bard Uriel the Younger. He once ate a sea urchin just to prove a point and says tuna salad sandwiches are the perfect food. He collects vintage video games and assures us that, though Gigan can’t beat Godzilla, he would probably win a fistfight with an ankylosaurus.
Katelyn
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
Airport
CloseAn hour
to create.
The creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context: Hang around with us long enough, and you might find something you said here, too.
Entertainment Tonight is where dreams go to die.”
Did Ben Franklin even know that dinosaurs existed?”
It's like Top Chef, but with vodka.”
Facebook's telling me I'm fat.”
Dalmatians are not a monolith, people.”
Please ignore me collating behind you.”
These zombies look like cauliflower.”
I hate Internet Explorer.”
They're switchin' browsers and clearin' cookies!”
Oooh, it's propagating!”
One time I set myself on fire.”
I'd rather be Garamond than Papyrus.”
It's a pickle wearing a cape; I think it's self-explanatory.”
It smells like the 80s.”
Adam Driver is the Sarah Jessica Parker of men.”
Try not to make it too caskety.”
It's not urgent, aside from the building being on fire.”
You wanna do hot dogs Friday?”
Squirrels don't have pants.”
Is hot dog one word or two?”
Eating beans from a can like a hobo!”
There's wine on your motherboard.”
Settle down, Mailchimp.”
Steve, you should come look at these sandwich pictures.”
Bring it all to the corn dog party!”
Always cut toward your innards.”
Wait 'til I get this gas station food, then order in.”
Steve, let's go somewhere, just you and me.”
(on St. Patrick's Day) Happy Thanksgiving!”
You're the Sherlock Holmes of the digital age.”
A guy named Jerry has 20 watermelons in his truck.”
Must. Resist. Cacao.”
They should do Animal Crossing on the moon.”
My middle toe went numb and I thought I had something in my shoe.”
That's just how I like my mugs: Cheap and Swiss.”
I forgot outside was a place I could go.”
Activate the chicken!”
Why'd you walk over here like Stone Cold Steve Austin?”
Stop counting the dents in my can of food.”
I can’t type expletives without the expletives. ”
I have a weird cheese story for you.”
I need a more magical word for "practical."”
You have some mustard on your forehead. ”
If you had a hot dog roller and went shopping for sausages, things might change.”
It's like a pair of pants, for your car.”
Did you say "jQuery" or "Katie Perry"?”
I try not to have too many hobbies.”
Let's talk about donuts. ”
I'm going to look up thesaurus in the dictionary.”
Like, the food kind, or the magical kind?”
That's a good lookin monkey.”
They're like little rock possums!”
I'm trying to think of a more magical word for practical.”
The donut button isn't working.”
They're like the seagulls of birds.”
Gonna write up the changes on a stone tablet like it's the Jurassic era.”
The dog arrived before the paintings.”
You'd suck at being a zombie.”
This is not your grandmother's website!”
Acknowledge my math!”
Light the content candle!”
In Belgium, there's a tax for things that are too multitasky.”
No amount of money is worth your husband having a mustache.”
Is that a convertible hearse?”
I want a corn dog scented candle.”
Whoa! That's the monkey!”
What's that band? 100 Haircuts?”
It looks, feels, and smells great!”
Batteries? Seriously? What is this, 1985?”
Have you heard about the whaler-pirate guy?”
I had some chicken wings in my car that I was going to give you. ”
Is this the collective smell of humanity?”
Salad's nasty.”
'M', as in Machu Picchu.”
I'm wing-dingin' it.”
Did you just raise the roof on jQuery?”
If the Long Island Medium were here, she'd freak out.”
People are weird in the spring, man.”
Instructions unclear, I have peanut butter on my hands.”
It's like drinking a little garden.”
I'm thinking like four, maybe five steps ahead of you.”
...And that is why you don't wear sandals to Blossom.”
I'm programming in my head.”
I would put that in Someone Said if it wasn't so disgusting.”
The football game or the moon landing?”
Make it extra-white. #GGGGGG”
It wasn't like that a minute ago.”
I don't want to chase the red sweater. I just want to buy the red sweater.”
I've been here before - I was looking for a baby!”
Well, we have mustaches upstairs.”
Where we're going, we don't need rollovers!”
I'd go to a goat rodeo.”
I've never had much luck with rabbits.”
Murderer at nine o'clock!”
This knob makes me want to get drunk.”
Her abs look like a turtle shell.”
1-2-3 Cheeseburger Lane!”
I think what we should plan to do, is nothing.”
I'm sitting down here with Hot Popcorn Hands.”
I'll die if I smell like a hamster.”
She’s like the Taylor Swift of silversmithing. ”
That horse looks like Burt Russel Crowe.”
Who am I, Benjamin Franklin?”
My goal is to live until 2085.”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
I only got to Utah before I quit.”
I wish I could draw RoboCop.”
Kohl's and casinos — no windows.”
All caps, all the time.”
They'll do anything for a ribbon and a hamburger.”
More bugs than expected. 4 stars. ”
I just blew my nose in my notes.”
This tastes like Steve's car.”
It doesn't work in IE.”
I'm trying to use your design elements but I'm not sure I like them.”
That's a lawsuit pickle right there.”
It’s just weird that this is like a “walkin’-around” place. ”
I'm gonna make websites out of wood.”
Remember when you threw décor at me?”
I just had an Emeril moment.”
There's a lot of dirt down here.”
Our sponsors are our butter, our members are our bread.”
I can't wait to put that on a T-shirt.”
Mister-I'm-Never-Wrong!”
An ice cream truck drove through this design.”
I'm dealing with some very important kangaroo things right now.”
Babies aren't supposed to look like Woody Harrelson. ”
We're not counting the tiny chickens.”
I once smuggled a Subway footlong in my sweatshirt pocket. ”
I just smelled fries in my head.”
This sushi is quite delicious. If you like the taste of death.”
What kind of shoes, cotton candy?”
I'm bringing iFrames back.”
Those weren't professional quality mustaches.”
Every time she raises her hand an egg dies.”
A pickle chip got caught in the wheels of my chair.”
No. They don't have budget for robots.”
Rhinos are a big deal.”
It's broken.”
Birthday Mullet Hammer Pants”
Trash day is the only thing that anchors me.”
Sassy Cap'n McBeef O'Brady”
It's like an easy bake oven for adults who like chicken.”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
I am the ghost of Tractor Supply Company.”
You're always picked last and your pasta smells.”
It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs”
You should watch Labyrinth if you're into Muppets.”
Don't come at me with your popcorn problems.”
I got this whole thing of Silly Putty stuck on my sleeve.”
Long story short... I'm a genius, and we don't need a new Roomba.”
Cat-flavored ice cream?”
It's like a new Tool album for me.”
Is that horse wearing shorts?”
You do seem like the type of guy who'd drink pickle juice.”
I just keep making ears by accident.”
You reach into your heart and pull out a potholder.”
I can't wait to dance on the grave of that site.”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
It should be a little Burt Reynolds.”
There are four purses in my purse.”
What can I say? I have uncontrollable eyebrows.”
It's like, I read books, but I also party.”
How much bread would it take to feed a scorpion for a week?”
This is too helpful.”
Stay in your happy little design world.”
You see that giant hot dog?”
I didn't want to spend $40 on a banana costume.”
He's magic. He's practically a leprechaun.”
I can still smell Steve.”
It doesn't work in Safari.”
I've been to New Jersey?”
I can get behind an animal with a handlebar mustache.”
Hot yoga, Steve? No, goat.”
Gettin' mean... in a nice way.”
Well. I guess we're having stock photos for lunch.”
My version of a beard is a hat.”
It works!”
Yeah I'm turtlin'!”
It's a torsional thing.”
Why is the llama-cam shaking?”
Haven't we tortured cauliflower enough?”
It's like, the Jedi.”
C'mon. Lemme see your turkey burgers.”
Helvetica Light makes me think you're lying.”
If it's not moist, I'm not interested in having it thrown on my desk.”
Beige is not a color.”
Then I thought, why not just make it Helvetica?”
The meatball machine is broken.”
There is no reason for Bob Evans.”
I wanna smell how cold it is.”
I would rather have moist than wet food, thank you very much.”
Look at the eyes on that Red-Legged Honeycreeper!”
Why'd you put me out like that about the Lion King?”
I can tell by the look on your face that you're not going to be of any help.”
The cats came with the man.”
No one is as f*#¥%#! good as Katelyn. She’s got two degrees.”
Check your email before you put your pants on.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
It's like Smash Mouth in the 90's”
I feel like I just try too much sometimes.”
Move. You're where my Diet Coke goes.”
I don't like the weather tellin' me what to do.”
I said something about sausage, but I don't remember what it was.”
I call those dinosaurs daddy long necks.”
I'm not trying to make my turnips rot you guys.”
The hands are the face of the arm.”
Emotionally, my hands are in my pockets.”
Did I do that during the pandemic?”
Teresa, you haven't given me an answer, you've only given me s*!%.”
You look at your astronaut food. I'm gonna work.”
I found Pickle Doritos at a rest stop.”
Also, they have a great toe box.”
Eating peaches with a spoon stinks.”
I can turn my funks off.”
Steve's probably listening to Fiona Apple.”
I love mint-forward. ”
They have that dirty ketchup money.”
I'm going to pull out the Real Joe Pesci Hat.”
I have an item of boot business to discuss.”
I think I was bitten by a rattlesnake in a past life.”
The air doesn't taste like pancakes!”
Pockets full of coffee.”
It's too Skittly.”
Let's not get in a fight with a horse.”
It was like B-side Tony the Tiger.”
Can I be Josh for Halloween?”
Are we going to a place I can wear slippers?”
Beige is not an image.”
I'd try human. (on the topic of cannibalism)”
I'm just not used to Kory wearing pants.”
I'm no stranger to a rotten banana.”
You can't out-do the fish with sneakers.”
These people drive like animals.”
I don't think real cowboys do this much ironing.”
I just wanna eat this sandwich.”
I don't want this bacon on here any more.”
I think what we should probably do, is nothing.”
It's been two days since Monday.”
Come and get it, Sammy Hagar!”
This is a website for birds!”
He's building a car and doing his spy run.”
You're eating the chicken crust.”
I switched to the California Raisins pillowcase last night.”
It's like, the future.”
What are these ribbons your horse keeps winning?”
How would you get DNA from Elvis?”
Is toe box one word or two?”
I want the whole tomato.”
No, *YOU* need megadoses of vitamin D.”
I'm gonna rock that perm!”
It's like a statue of my dog with a mustache on it.”
Dark Mode is ruining my life.”
Your hat smells like bologna.”
You just have to hope for the best until it doesn't happen.”
Please pray for Mrs. Haskel's tomatoes.”
We're not eating it, we're just looking at it!”
I can't juggle a fish, that's for sure.”
You forgot the witch supplies!”
Thankfully, Mercury in retrograde ends today.”
I've been thinking about that wolf tie.”
He's got an eyepatch sorta vibe.”
But, Saul Bass already used all the good shapes.”
Was that Rod Stewart?”
I had a pencil sharpener shaped like a boat.”
It'll be in the Someone Said that's in your heart.”
It's too sausagy.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
Where did you live, a coal chute?”
I can't solve a three-year-old's bee jokes.”
I keep thinking about that wolf tie.”
Can you bring your horse?”
PBS is very : colon-y.”
I've never seen the 80s.”
The wild cheeses grow aplenty here.”
He's just mad because he can't be a wizard.”
That's great, now there's bacon bits in my keyboard.”
I was just there for the Year of the Spatula.”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
IE is the DMV of the Internet.”
Lower case "m" is the best letter.”
Oh I'm smart! I'm artificial!”
Those stupid little pickles.”
Look at his bag of hot dog boxes on the floor!”
It was 90 degrees because of a comically large pepper.”
You just had to bring up Toe Day, didn't you?”
A person can be positive, AND also inappropriate.”
It was working a minute ago.”
We have flippage!”
Never get into a fistfight with a puppeteer.”
There are no conifer trees in here.”
What don't you think should be converted into a fish tank?”
The 80's called and they want their wine back.”
Michael do you want something pumpkin-spiced?”
What is life if not just a series of great chairs?”
I thought I was done with zombies.”
I think I'm gonna have to set something on fire.”
I'm sorry about the div.”
Why is there a piece of cheese in my purse?”
Oh, sorry! I'll just rewrite the Web.”
It's like if I had muscles but with quarters.”
I know how I like my files: Large.”
I can handle a lot of Jeff Bridges in one movie.”
I've looked at that alpaca all day.”
I'm sorry I'm not a sock connoisseur.”
There is no light, only Dark Mode.”
It's like The Sixth Sense, but with tacos.”
That's why I don't eat it out of a can; I eat it out of a bag.”
Internet Explorer is ruining this.”
It's too Skynrdy.”
Let's see, so the chicken goes in the middle...”
I'm gonna crop out the crusty parts.”
Who is Batman and The Drumstick?”
Maybe it’s coincidence, maybe it‘s Oppenheimer. ”
He sucked at watching TV.”
The conference template fills me with dread.”
I tried the peanut butter trick with Jelly before.”
Young Sam Elliot is a head-turner!”
I don't foresee whales having cell phones.”
I don't like wearing pants.”
It's what's for dinner.”
What about ferrets? Ferrets are weird.”
Full of secrets and bees. ”
I'm out here changing the Internet.”
There's a lot of outer space.”
No cults or dying, please. It's Friday.”
I don't know who you think you are, coming up in here with a taco.”
Math is black.”
Not wearing black is Emily's pink.”
It reminds me of an old calculator.”
I need to know more about that cat!”
Something is wrong with the server.”
Fancy code is the only kind I write.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
I'm trying to figure out what kind of harvester to use for canola.”
This phone call is messing up my hair.”
I don't recall there being an h in leprechaun.”
I was working, until I got distracted by this Madonna song.”
You can't ship pickles.”
It's like a clown car of drawers.”
Your sweat smells like Dolce & Gabbana.”
In kindergarten we had a wedding for the letters Q and U because they were always together.”
That egg is dumb.”
My whole life is a circular formula.”
I'm not at a place in my heart where I can eat a bear.”
Are pigs becoming extinct?”
It's the web equivalent of a junk drawer.”
The Muppets are my Downton Abbey.”
Shrimp is too squeaky for the morning.”
400 pounds plus adrenaline, and I could flip a car, easy.”
What kind of single-finger crimes can you commit?”
Can you Swissify it?”
I haven't had a muffler since 2020”
I mean, how much Jeff Bridges can you have in one movie?”
If this were a book, I would totally read it.”