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Encouraging Tourism

We are helping cultural district University Circle attract more visitors through the web and print. We designed a website to promote the district’s destinations and events, with custom interactive walking maps to encourage tourists to discover landmarks and stay in the area longer. We also designed their annual report for both print and web to communicate their mission to supporters, partners, and the community.

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Services Provided

  • Website Design + Development
  • Information Architecture
  • Print Collateral + Stationery
  • Annual Report
Encouraging Tourism

Interactive Maps Promote Longer Stays + Walking Tours

We developed custom online maps that help users take a self-guided tour of the area. The maps provide relational walking distances from one destination to another, as well as filters for browsing destinations by type or proximity. 

The FORM team was especially adept at listening to us, taking all of the needs and desires we expressed, and turning them into reality. They helped us develop a plan to communicate effectively to several different audiences. We had a fantastic response to it from board members, our institution partners, and the general public.”

Lisa Sands, Director of Marketing & Communications

Reporting in Print & Digital

We designed a print and digital annual report for University Circle. The digital version incorporates compelling interaction design to further engage readers with the content.

Encouraging TourismEncouraging TourismEncouraging Tourism