Once reserved only for the largest commercial companies, today, branding is crucial for any organization. And nonprofits will ignore it at their peril. For nonprofits to flourish, it is critical to establish a thoughtfully planned and documented brand identity that effectively communicates your mission and values to potential supporters.
People often think a brand is just a logo, but it's much more. Your brand encompasses every way your audience encounters your organization — from their experience donating on your website to the way a volunteer...
