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5 Things Your Nonprofit Website RFP Should Have

Developing a request for proposal (RFP) will allow your organization to identify the right vendor for your project. RFPs don't have to be long and complicated; but you must include key information to give potential partners what they need to prepare a proposal.


RFPs come in all shapes and sizes, but there are 5 must-have sections that will help you evaluate each vendor's capabilities.

1. About Your Organization

Provide a brief narrative about your organization, it's mission, and who you serve.

You can also include what sets you apart from competitors and who your target audience is for your website and communications campaigns.

2. Project Goals

Share your goals for the new website, including any key performance indicators that will indicate if those goals have been achieved once the site is live.

The goals for your project will vary depending on your needs, but will likely center around the creation of a website that allows your organization to showcase our programs, increase engagement, and encourage contributions.

3. Desired Scope

Try to be as specific as possible in this section by outlining individual items you are looking for.

Items included in this section should be comprehensive and include everything from the ability to process donations, integrate with social media, handle event registrations, or a feature a calendar of events.

4. Project Budget

It is crutial that you include a budget in your RFP.

By providing a budget (or budget range), you are able to narrow down the potential vendors to those who can deliver a website within your organization's capacity.

5. Project Timeline

By including a timeline in your RFP, you’re able to eliminate any vendor who can’t work within your desired schedule.

If you are flexible, simply write something to the effect of, “Our organization hopes to finish the project within the next six months, but we’re open to negotiation.”

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