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Arts + Cultural Institutions
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The Westmoreland Museum of American Art asked us to help increase awareness and boost attendance for its exhibitions, events, and programs. We applied our expertise in museum marketing to research demographics and re-targeting data and identify audiences for paid Google ad campaigns. We crafted a strategy, wrote on-brand ad copy, built the campaigns, and continue to deliver strategic recommendations to maintain ongoing performance.
Services Provided
- Digital Marketing Strategy
- Paid Social Media Marketing
- Analytics, Reporting + Consulting
- Marketing + Communications Planning
Having FORM manage our Google Ads has been invaluable. We had worked with another vendor in the past where the team did not have familiarity with our industry, and our Google for Non-profit account campaigns were drastically underperforming compared to the results we see now with FORM.”
