View more work for
Foundations, Civics + Faith
See the work
We are helping Ursuline Sisters of Cleveland think of news ways to engage donors for their annual gala fundraisers. This Kentucky Derby themed donation game makes giving a bit more fun by allowing donors to "compete" against each other.
When a group of donors "dips" their credit cards to give, each is assigned a horse. When all the donations are in, the horses race, yielding a random winner. This simple gamification of the donation experience creates excitement and encourages participation.