We developed a custom website strategy that guides subscribers and donors through a frictionless, inspiring experience.
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Health + Human Services
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The Well
The Well improves the mental and emotional well-being of all persons through programs that integrate arts, mindfulness, and healing-centered practices. We are helping The Well increase enrollment and generate inquiries by clarifying their offerings, guiding subscribers through a simplified decision funnel, and sharing the organization's impact.
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We are definitely seeing higher event attendance and general awareness of our work. Our favorite part of this new site is the connectivity ... being able to tag stories, events, etc. as "related content" so that each page leads to additional content.”
We developed a custom website strategy that guides subscribers and donors through a frictionless, inspiring experience.
The interface design makes it easy for web visitors to navigate the site within a digital space that aligns with The Well's audiences and brand.
The site appears simple and uncluttered to users, but beneath the surface, the content and processes are multilevel and complex.
We architected a sophisticated flow to ensure users are guided to relevant content with minimal effort.
Strategic cross-pollination of content ensures users are drawn to relevant content and called to take action as they move through the site.