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backPRX Public Media

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PRX leads changes that expand public media as a trusted source of information and inspiration for all. We are helping them amplify their mission, share their vision, and demonstrate the impact of their important work through branding and web design.

We created a distinctive look and immersive feel for PRX's Expand the Story campaign. Our design for the campaign explored the core of storytelling itself: The human experience. We provided a cohesive suite of materials including a logo design, branded visual assets, style guide, printed event program, and digital annual report.

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Services Provided

  • Identity Design
  • Printed Annual Report
  • Style Guide
  • Campaign Design
  • Digital Annual Report

We created an innovative digital annual report of the campaign. The dynamic mini-website incorporated non traditional navigation, animation, and clean design for a modern experience reflective of PRX's position as a digital trailblazer.

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Sharing Stories

Modern, Human

PRX asked us to develop a logo for the campaign. We incorporated bold typography with a dash of the handwritten as a nod to the human element inherent to storytelling, and created a campaign look that we carried into the digital annual report and printed program. 

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We created an Expand the Story booklet that served as a hybrid event program and annual report for PRX's Ambassador Council event. The piece included a detailed conference schedule as well as outcomes and stats for major donors attending the prestigious 2-day event.

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Sharing Stories


Our brand guide for the campaign provided a distinctive look that set the campaign apart and reflected the overall PRX brand image as a globally renowned, passionate purveyor of public media. Immersive imagery reflects moments in the human experience – the core foundation of storytelling.

Visuals to build on

Our visual standards guide and collection of assets set a memorable tone that enabled the PRX team to create additional, cohesive materials in complement of the campaign.

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