Pretrial Justice Institute
The Pretrial Justice Institute partners with community change makers to advocate against mass incarceration. They asked us to develop a modern and strategic online presence that would promote their services, amplify their mission, and reach new audiences online. We paired a fresh and welcoming design with a web strategy that moves visitors to register, inquire, learn, and contribute.
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After years of growth, PJI recognized a need to overhaul its brand visuals. From fonts to colors to photography styles, we developed a new look and feel for the organization's digital presence.
PJI raises awareness through educational webinars and seminars. To support this effort, our team developed a web strategy that leads visitors to register and participate in PJI events. Behind the scenes, the smart CMS archives past events to keep the content current yet SEO friendly.
PJI works closely with community partners and change makers to further its mission, so we created user flow strategies that promote the org's credentials and recruit prospective partners.
In service of PJI's educational efforts, we launched a new resource library for the site that makes it easy for visitors to browse and learn. On the backend, custom web tools ensure PJI staff can easily keep the library up to date.
