Open Doors Academy
Open Doors Academy works to protect, inspire, nurture, and challenge youth to reach their full potential. They asked us to create a web presence that generates inquiries, increases enrollment, and provides resources for parents. With a welcoming tone and simple navigation design, the redesigned site elevates the Academy's online brand presence and reflects their position as an innovative leader.
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We structured the site on a goal-based strategy so that visitors are quickly guided to inquire, enroll, and give. On the backend, the ODA team also asked us to provide easy, customized CMS for their team to update the site, and user-based logins provide limited access to certain areas of content, too.
With immersive imagery and minimal design, we built visual storytelling into the site throughout, so that visitors gain an understanding of ODA's programs from the moment they arrive. The visuals don't sacrifice usability, though – visitors can quickly find what they need with a clean, uncluttered menu system; even the navigation tells a story.
It was important for ODA to make it easy for visitors to find their program locations. We created a powerful interactive map that enables users to browse and search by location and filter by program. Subtle design details show preview information and make the map easy and fun to use, and it's branded for a seamless experience.
ODA's service to students and their families is a primary goal. They asked us to create a resource library and dashboard system to help families keep track of their registered events and enrollments.
