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Web Design Digital Marketing Branding + Graphic Design Digital Interactives

backLake View Cemetery

Preserving History

We are helping Lake View Cemetery elevate its position as a significant cultural landmark, historic site, and contemporary place of interment through integrated branding, print design, and website development.

We guided Lake View through a complete brand transformation, reinventing its presence both in print and online. With a distinctive new logo, look, and modern digital tools, we're helping Lake View reach more patrons, appeal to more donors, and attract more visitors.

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Services Provided

  • Branding
  • Logo Design
  • Print Collateral + Stationery
  • Creative + Art Direction
  • Environmental Signage
  • Web Strategy
  • Website Design + Development
  • Online Donations / Ecommerce
  • Ticket Sales
  • Online Event Registration
  • 3rd Party Integration
  • Maintenance + Tech Support
Preserving History

A Nod to the Times

Our logo design for Lake View Cemetery was inspired by a combination of the Cemetery's popular "Daffodil Hill" and the architectural ornaments of the master Italian stone carvers responsible for many of the Cemetery's most recognizable monuments. We aimed to create a timeless logo that is reminiscent of the past, a part of the present, and will remain relevent for generations to come.

Preserving History
Preserving History
Preserving History


Our website design and strategy for Lake View is as powerful as it is beautiful. Visitors are guided to inquire, register for events, purchase tickets, and donate to campaigns. With seamless branding and an easy-to-use customized CMS, Lake View's online presence is both on-brand and evergreen.

We were overdue to express a timeless brand rooted in tradition yet open, active and modern. FORM helped us create a misperception-busting identity that has been measurably embraced by our constituencies.”

Lake View Cemetery

We chose a color palette for the brand that reflects the peaceful atmosphere, stone, and metalwork of the 150-year old garden cemetery. Our series of printed collateral such as street pole banners, biannual magazine, annual report, and seasonal tourism guides all carry the unified tone of the brand.

We created graphcial brand elements to enhance the new identity, such as the "daffodil lace," a distinctive pattern created by repeating the logo; this pattern brings a nod to the era in which the grounds were built while also serving as a contemporary embellishment.

Preserving History
Preserving History

Keeping Donors Engaged

We designed Lake View's Annual Report to demonstrate the outcomes of their donor's generosity; our art direction of seasonal photo shoots allowed us to build a much needed, modern photo library to help the Cemetery tell their story through imagery. 

Beauty in all things

Even the most utlitarian brand elements express a sense of beauty and history, such as our redesign of the Lake View Cemetery visitor map.

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