Lake View Cemetery
We are helping historic Lake View Cemetery elevate its position as a significant cultural landmark, cultural site, and modern place of interment through integrated branding, print design, and website development.
We guided Lake View through a complete brand transformation, reinventing itspresence both in print and online. From virtual tours to annual reports, our work empowers Lake View to reach more patrons, engage with more donors, and attract more visitors.
Services Provided
Our partnership with Lake View Cemetery began with rebranding. We worked with the cemetery to understand the history and cultural significance of its storied grounds as well as its modern role as an active place of interment. The concept of blending the old with the new laid the foundation for the timeless new identity and powerful brand.
Our logo design for Lake View Cemetery was inspired by a combination of the Cemetery's popular "Daffodil Hill" and the architectural ornaments of the master Italian stone carvers responsible for many of the Cemetery's most recognizable monuments. We aimed to create a timeless logo that is reminiscent of the past, a part of the present, and will remain relevant for generations to come.
We designed Lake View's Annual Report to demonstrate the outcomes of their donor's generosity. Our art direction of seasonal photoshoots allowed us to build a modern, vibrant photo library to help the Cemetery tell their compelling story through imagery.
With full page sweeping photography and donor stories woven throughout, we designed this annual report to engage readers, acknowledge supporters, and move prospective donors to give.
Even the most utilitarian visual brand elements express a sense of beauty and history, such as our redesign of the Lake View Cemetery visitor map.
Our series of self-guided virtual tours for Lake View are designed to work on any mobile device as well as desktop computers. The tours invite visitors on the cemetery grounds – or those visiting virtually from afar – to explore the stories, history, and monuments of Lake View.
On mobile devices, the tours are location-aware to provide real-time guidance and route suggestions that lead guests to points of interest throughout the cemetery's 285 acres. The experience features 360° panoramas, highlighted route, GPS tracking, walk/drive times, voice-over narration, interactive 3D satellite maps, historical photos, and textual content – all beautifully branded to reflect the Lake View look and feel.
Our website strategy and design for Lake View is as powerful as it is beautiful. Visitors are guided through a funnel to inquire, register for events, purchase tickets, and donate to campaigns. With clean design on the front end and user-friendly CMS tools running behind the scenes, Lake View's online presence is both on-brand and evergreen.
We were overdue to express a timeless brand rooted in tradition yet open, active and modern. FORM helped us create a misperception-busting identity that has been measurably embraced by our constituencies.”
We chose a color palette for the brand that reflects the peaceful atmosphere, stone, and metalwork of the 150-year old garden cemetery. Our series of printed collateral such as street pole banners, biannual magazine, annual report, and seasonal tourism guides all carry the unified tone of the brand.
We created graphical brand elements to enhance the new identity, such as the "daffodil lace," a distinctive pattern created by repeating the logo; this pattern brings a nod to the era in which the grounds were built while also serving as a contemporary embellishment.
