Lake View Cemetery
We are helping Lake View Cemetery elevate its position as a significant cultural landmark, cultural site, and modern place of interment through integrated branding, print design, mobile tours, and website development.
We guided Lake View through a complete brand transformation, reinventing its presence both in print and online. From virtual tours to annual reports, our work empowers Lake View to reach more patrons, engage with more donors, and attract more visitors.
Services Provided
To expand Lake View's reach with visitors and the community, we are developing an ongoing series of mobile tours that celebrate the cemetery's residents, from African American changemakers to notable entrepreneurs. The self-guided tours feature location-aware mobile tracking for way-finding as well as audio narration, interactive 3D satellite maps, walk/drive times, and historical photos. The tours are compatible on both mobile and desktop devices, allowing visitors to explore the grounds onsite or from afar.
Our partnership with Lake View Cemetery began with total rebranding. We worked with Lake View to understand its history as well as its modern role as an active place of interment and a beloved landmark of the city. The concept of blending the old with the new laid the foundation for our approach to the new brand.
Our identity design for Lake View Cemetery was inspired by the Cemetery's "Daffodil Hill" and the architectural ornaments of the Italian stone carvers who created Lake View's distinctive monuments. We aimed to create a timeless logo that connects to the past, present, and future generations to come.
In a minute, you are transformed. Magnificent, this. Just magnificent.”
It communicates and connects on a visceral, emotional level. That FORM was able to capture and communicate this speaks well of their design sense, research, and ability to connect with other human beings.”
With immersive photography and compelling stories woven throughout, our work for Lake View's magazines and printed marketing materials are designed to engage readers, acknowledge donors, and inspire support.
We work with our colleagues at TRG Reality to art direct the production of distinctive, seasonal photo libraries that help Lake View tell their story and express the beauty of the grounds in publications and on social media.
Our strategic website design for Lake View guides online visitors to inquire, register for events, purchase tickets, and donate. With clean design and a suite of easy-to-use content management tools, Lake View's online presence is always on-brand and evergreen.
We were overdue to express a timeless brand rooted in tradition yet open, active and modern. FORM helped us create a misperception-busting identity that has been measurably embraced by our constituencies.”
We chose a color palette for the brand that reflects the peaceful atmosphere, stone, and metalwork of the 150-year old garden cemetery. Our series of printed collateral such as street pole banners, biannual magazine, annual report, and seasonal tourism guides all carry the unified tone of the brand.
We created graphical brand elements to enhance the new identity, such as the "daffodil lace," a distinctive pattern created by repeating the logo; this pattern brings a nod to the era in which the grounds were built while also serving as a contemporary embellishment.
Even the most utilitarian brand visuals such as maps and donor lists are meticulously designed to express a sense of grace, beauty, and reverence.
