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backLake View Cemetery

Branding a Landmark

We are helping historic Lake View Cemetery amplify its position as a significant cultural landmark through branding and design. Our logo, brand guide, and comprehensive suite of print collateral elevates the organization and conveys the beauty and history of the 150-year-old cemetery.

Services Provided

  • Creative + Art Direction
  • Branding + Identity + Print
  • Environmental Signage
  • Print Collateral + Stationery
  • Style Guide
  • Logo Design
Branding a Landmark

A Nod to the Times

Our logo design was inspired by a combination of the Cemetery's popular "Daffodil Hill" and the architectural ornaments of the master Italian stone carvers responsible for many of the Cemetery's most recognizable monuments. We aimed to create a timeless logo that is at once reminiscent of the past yet a part of the present.

Branding a Landmark

We repeated the logo in a "lace" pattern for use throughout the branding elements. This pattern brings a vintage nod to the era in which the grounds were built while also serving as a contemporary embellishment.

We chose a soft color palette for the brand that reflects the peaceful atmosphere of the wooded landmark. We created a series of collateral elements such as street pole banners, a biannual member magazine, and season brochures that carry the unified tone of the brand.

Wade Chapel Photo Tim Evanson/Flickr

We were overdue to express a timeless brand rooted in tradition yet open, active and modern. FORM helped us create a misperception-busting identity that has been measurably embraced by our constituencies.”

Kathy Goss, President + CEO

Branding a LandmarkBranding a LandmarkBranding a Landmark