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backLake View Cemetery

Elevating a Landmark

We help historic Lake View Cemetery elevate its position as a significant cultural landmark through branding and print design. Our logo, brand guide, and comprehensive suite of print collateral elevates the organization and conveys the beauty and history of the 150-year-old cemetery.

Services Provided

  • Branding + Identity + Print
  • Creative + Art Direction
  • Environmental Signage
  • Photo Shoot + Art Direction
  • Print Collateral + Stationery
  • Style Guide
  • Logo Design
Elevating a LandmarkElevating a Landmark

We repeated the logo to create a "lace" pattern for use throughout the branding elements. This pattern brings a vintage nod to the era in which the grounds were built while also serving as a contemporary embellishment.

We chose a soft color palette for the brand that reflects the peaceful atmosphere of the wooded landmark. Our series of collateral elements such as street pole banners, a biannual member magazine, and season tourism guides carry the unified tone of the brand.

Elevating a Landmark

A Nod to the Times

Our logo design for Lake View Cemetery was inspired by a combination of the Cemetery's popular "Daffodil Hill" and the architectural ornaments of the master Italian stone carvers responsible for many of the Cemetery's most recognizable monuments. We aimed to create a timeless logo that is at once reminiscent of the past, a part of the present, and will remain relevent in the future.

We were overdue to express a timeless brand rooted in tradition yet open, active and modern. FORM helped us create a misperception-busting identity that has been measurably embraced by our constituencies.”

Kathy Goss, President + CEO

Elevating a LandmarkElevating a Landmark