Lake View Cemetery
We help historic Lake View Cemetery elevate its position as a significant cultural landmark through branding and print design. Our logo, brand guide, and comprehensive suite of print collateral elevates the organization and conveys the beauty and history of the 200 acre, 150-year-old cemetery.
Services Provided
We repeated the logo to create a "lace" pattern for use throughout the branding elements. This pattern brings a vintage nod to the era in which the grounds were built while also serving as a contemporary embellishment.
We chose a soft color palette for the brand that reflects the peaceful atmosphere of the wooded landmark. Our series of collateral elements such as street pole banners, a biannual member magazine, and seasonal tourism guides carry the unified tone of the brand.
Our logo design for Lake View Cemetery was inspired by a combination of the Cemetery's popular "Daffodil Hill" and the architectural ornaments of the master Italian stone carvers responsible for many of the Cemetery's most recognizable monuments. We aimed to create a timeless logo that is at once reminiscent of the past, a part of the present, and will remain relevent in the future.
We were overdue to express a timeless brand rooted in tradition yet open, active and modern. FORM helped us create a misperception-busting identity that has been measurably embraced by our constituencies.”
