Hitchcock Center for Women
Hitchcock Center provides addiction treatment for underserved women. Unique in the nation, the center welcomes moms and their kids into their care. As it grows and prepares to move to a new facility, the center asked us to reinvent their brand with modern messaging, updated brand positioning, and a distinctive visual identity.
Services Provided
We developed a memorable identity system for the center that captures a spirit of empathy, energy, and family. Inspired by insights revealed in our guided discovery process, our logo concept portrays the center's far-reaching positive "ripple" effect on the community.
Our creative team developed a brand strategy that focusses on the center's key differentiators. From in-depth audience personas to brand positioning, key messaging, and tone, our approach was informed by the center's unique strategic plan, growth goals, and needs.
From communications to brand visuals, our rebrand for Hitchcock Center provides the concepts, guidelines, and tools that ensure a cohesive and impactful brand presence for years to come.
