FORM

You make the world better.
We want to help.

We know you’re a one-woman army and you're crushing it. But imagine what you could do with our team of experts behind you. Let’s get together to exceed your goals, propel your mission, and do great work for the greater good.

Web Design Digital Marketing Branding + Graphic Design Digital Interactives

backGreat Lakes Theater

Delighting Subscribers

We are helping Great Lakes Theater delight patrons with a distinctive suite of new tech, web, branding, print, and digital marketing services. We are reinventing and reinvigorating the image of this classic company through a strong color story, typography, and design. We seamlessly combine all of our services from season brochures to display ads to create an ongoing, cohesive user experience across all channels.

Visit Website

Services Provided

  • Online Event Registration
  • Online Donations / Ecommerce
  • Website Design + Development
  • CMS, CRM
  • Touchscreen Interactives
  • Responsive Design
  • Social Media Integration
  • Branding + Identity + Print
  • Creative + Art Direction
  • Information Architecture
  • Video Production + Direction
  • Season Campaign Design
  • Maintenance + Tech Support
  • Digital Marketing
Delighting SubscribersDelighting Subscribers

Robust Calendar

A color-coded, dynamic calendar helps visitors quickly find the events they're looking for and discover new ones. Plus, our content management system makes it easy for GLT staff to update the calendar and all of the site content.

Delighting Subscribers

We couldn’t be happier and remain impressed with FORM’s ongoing commitment. This company understands the long-term value and meaning of ‘partnership.'”

Todd Krispinsky, Marketing and Public Relations Director

Delighting SubscribersDelighting Subscribers

The distinctive style and tone of the Theater's photography is an important part of the branding we designed for the GLT. The season campaign photos are extreme closeups; we designed them this way to capture the intimate quality of the space where the company performs. We art direct the season photography, too, to ensure the color tone consistently reflects the palette and temperature defined in the brand styles. 

Delighting Subscribers

We are engaging the Theater's patrons onsite, too. Our “Humbug Machine,” is an interactive donation kiosk that features a digital Ebenezer Scrooge who interacts with patrons in a variety of in-character antics. We conceptualized, designed, and produced the project from code to electronics to video.

Custom Digital Marketing

We are improving the Theatre's connection to current and undiscovered patrons through our ongoing digital marketing services. We are identifying GLT's audiences, creating compelling content, and deploying targeted social media campaigns to ensure more effective engagement online.

A Brand to Remember

We updated the Theater's logo, and created a unique brand and color story that is immediately recognizable and sets them apart from competitors. We design the campaigns, show logos, digital and traditional signage, and print collateral for each new GLT season. 

Delighting Subscribers

Sign Up for Email Updates

Get nonprofit marketing tips, news, and insight delivered right to your inbox.