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Web Design Digital Marketing Branding + Graphic Design Digital Interactives

backGreat Lakes Theater

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We help Great Lakes Theater amplify their mission to bring the pleasure, power, and relevance of classic theater to the widest possible audience. Our distinctive web design, branding, digital marketing, and digital interactive services have empowerd the Theater to reach and engage new and existing patrons for over a decade.

Our strategic website design for GLT moves visitors along a path to purchase tickets while providing an immersive online experience. We reinvented and reinvigorated the classic company's brand through a memorable color story and graphic design. We seamlessly combine all of our services for GLT – from season brochures to digital display ads – to create an ongoing, cohesive user experience across all channels.

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Services Provided

  • Video Production + Direction
  • Branding + Identity + Print
  • Creative + Art Direction
  • Season Campaign Design
  • Touchscreen Interactives
  • Digital Strategy
  • Paid Social Media
  • Analytics, Reporting + Consulting
  • Digital Marketing Training
  • Online Donations / Ecommerce
  • Web Strategy
  • Online Event Registration
  • Website Design + Development
  • Social Media Integration
  • Responsive Design
  • CMS, CRM
  • Maintenance + Tech Support

We help engage the Theater's patrons onsite with our “Humbug Machine,” an interactive donation kiosk that features a digital Ebenezer Scrooge. The curmudgeon interacts with on-site patrons, encouraging them to deposit donations into the machine's receptacle. Donors are rewarded with delightful in-character responses from Scrooge. 

Delighting Subscribers

We couldn’t be happier and remain impressed with FORM’s ongoing commitment. This company understands the long-term value and meaning of ‘partnership.'”

Todd Krispinsky Marketing and Public Relations Director

Delighting Subscribers

Promoting Events

A color-coded, dynamic calendar helps visitors quickly find the events they're looking for and discover new ones. Plus, our content management system makes it easy for GLT staff to update the calendar and all of the site content.

Delighting Subscribers

Dramatic Impact

We updated the Theater's identity, and created a unique brand and color story that is immediately recognizable and sets them apart from competitors. We design the campaigns, show logos, digital and traditional signage, and print collateral for each new GLT season.

Delighting Subscribers
Delighting Subscribers

The distinctive style and tone of the Theater's photography is an important part of the branding we designed for Great Lakes Theater. The season campaign photos are extreme closeups; we designed them this way to capture the intimate quality of the space where the company performs. We art direct the season photography, too, to ensure the color tone consistently reflects the palette and temperature defined in the brand styles. 

Reaching Patrons

We are improving the Theatre's connection to current and undiscovered patrons through our digital marketing services. We identify GLT's audiences, create compelling content, and deploy targeted social media campaigns to ensure more effective engagement online.

Delighting Subscribers
Delighting Subscribers

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