Informed by in-depth information strategy, our creative team worked to elevate the college's existing brand visuals and create a digital presence that is welcoming, memorable, and easy to use.
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Elmira College
Grounded in the liberal arts and sciences, Elmira College provides a collaborative and supportive environment that enables students to become leaders and globally engaged citizens. The school asked us to overhaul its online presence to create a strategic website that helps convert visitors into leads and increases enrollment. Shortly after launch, the website was honored with an Educational Advertising Award.
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We guided Elmira's key stakeholders and departments in consensus-building sessions to establish the needs and goals for the website. We applied our insight and expertise to create an overall strategy and flow to ensure the site would perform effectively and reach established goals.
Informed by in-depth information strategy, our creative team worked to elevate the college's existing brand visuals and create a digital presence that is welcoming, memorable, and easy to use.
We combined in-depth strategy, brand visuals, and usability to create an online presence that helps Elmira College build trust, demonstrate differentiators, and lead visitors through a funnel to apply.