Cuyahoga Valley Scenic Railroad
Cuyahoga Valley Scenic Railroad asked us to overhaul its online presence to promote ticket sales, simplify event registrations, and increase memberships. We created a strategic site flow and design that yields a delightful user experience while capturing the magic and excitement of CVSR excursions.
Services Provided
We guided CVSR through a discovery process that identified its audiences, revealed misperceptions, and clarified its market position. Informed by our two decades of expertise in nonprofit marketing, our team developed a content strategy, hierarchy, and UI flow that would serve the organization’s overall goals.
The custom visual design creates a delightful experience that reflects the look of historic trains and captures the magic and excitement of CVSR excursions. With a blend of old world charm and modern design, the site creates a memorable online experience worthy of return visits. On the backend, our customized CMS ensures timely content remains fresh and allows CVSR staff to effortlessly execute updates.
