Cleveland Rape Crisis Center
The Cleveland Rape Crisis Center raises awareness and prevents sexual abuse for young people. We created a web app for the Center that reaches their audience where they are: Their phones. With an infinite scroll of social media-style content, the app makes it welcoming and easy for teens and young adults use to learn important skills for recognizing and avoiding abuse.
Visit WebsiteServices Provided
Relationship quizzes, videos, images, quotes, memes, and emojis keep young users engaged while helping them learn to evaluate risk and engage in self-care. The content is presented differently for different age groups, too; adults and older users are served longer format, text-based content first, whereas younger audiences are automatically served brief, hightly visual content.
We structured the information and user interface of the app to emulate familiar visual conventions of social media apps. The visual design is light and friendly to remove some of the gravity and discomfort teens might experience while exploring such serious and painful topics.
Brief and immediate bursts of feedback keep audiences engaged. Polls are answered with emojis rather than long-form responses, and easy "yes/no" quizzes quickly draw users deeper into the content.
An endless variety of mix-and-match content allows users to organically explore topics and concerns in a variety of seamless ways, from tapping into a topic-based perpetual scroll or diving into their preferred media types such as quotes, quizzes, and videos.
