Cleveland Institute of Art
We are helping the Cleveland Institute of Art reach more prospects, capture more leads, and increase enrollment online. Our strategic website design moves visitors to inquire, schedule a tour, and apply. Inbound leads are passed to the school's existing CRMs for seamless centralization of data. We empower CIA's marketing team to sell through storytelling with easy-to-use, customized CMS tools that cross-pollinate success stories at decision key points throughout the website. Within the first year of launch, the website yielded a 144% increase in international visits, a 32% increase in unique visits, and a 12% increase in page views.
Services Provided
The visual tone of the site expresses a modern, creative feel, and the design informed the school's overhaul of their brand visuals. Behind the scenes, the customized CMS simplifies workflow and allows the school to assign user-specific permissions to ensure appropriate access and consistent content. To help increase international engagement and enrollment, our location-aware code automatically changes the website language to one that suits a visitor's location.
The website has been a key factor in helping facilitate record-breaking enrollment growth both domestically and internationally.”
