Cardi-OH
Cardi-OH helps improve cardiovascular and diabetes care within underserved populations. They asked us to clarify their organization to the public and build an online resource library for physicians and care teams. From key messaging to an online resource library, we are helping Cardio-OH share its mission and educate the medical community.
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We helped Cardi-OH clarify its overall brand position and purpose by developing the overall tone and formal language for its values statements, brand position statement, elevator pitch, keywords, and more.
We began our work by guiding the many stakeholders of the Cardi-OH consortium to a shared vision for the positioning of the organization and a tone for its public-facing presence. We crafted values and brand positioning statements that informed Cardi-OH's copywriting and marketing materials.
Next, our team developed the content strategy and flow for the Cardi-OH website with a site structure and navigation system that helps visitors find and discovery content they need.
The clean design of the site helps users easily register for events, while on the back end, our Lucy Content Management System automatically archives past events and makes it easy to promote new ones.
The focus and purpose of the site is a large resource library consisting of multiple media types, formats, and subject matter. Our team developed a system for organizing this complex content into browsable groupings, categories, and labels so that users new or familiar with the organization can quickly locate information.
Finally, we developed a separate, streamlined mobile web app that allows physicians to quickly search, browse, save, and filter a large reference library of podcasts, articles, webinars, and videos on or offline.
