We began our work with Bellwether by guiding them through our discovery process. We clarified their audiences, desired outcomes, and brand tone.
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Bellwether Farm
Bellwether Farm offers a model for sustainable living that promotes physical and spiritual wellness. Part of the Episcopal Diocese of Ohio, this retreat and education center integrates service, learning, worship, and play to foster a transformative sense of community. The farm asked us to help them amplify their mission, promote events, and increase giving.
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We began our work with Bellwether by guiding them through our discovery process. We clarified their audiences, desired outcomes, and brand tone.
We developed a flow of information, strategy, and navigation schema that enourages users to engage, attend, and give.
We built a suite of customized web tools that allow the Bellwether team to easily promote events, share stories, and keep content current.
Our visual design team chose a blend of imagery, colors, and typography that speak of openness, nature, and warmth. Reminiscent of vintage signs, almanacs, and seed packets, the look of the site reflects a tone of peace and communion.