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backAkron-Canton Airport

Attracting Travelers

We are helping amplify Akron-Canton Airport’s ultra-friendly image with new branding, a refreshed logo, and modern website. We art directed a photo shoot to capture vibrant photos which reflect the new branding, and designed an easy-to-navigate web presence, digital ads, and email templates to create a cohesive user experience. We used web analytics and heatmapping to inform a new site structure that promotes conversions on their booking and email sign-ups.

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Services Provided

  • Website Design + Development
  • CMS, CRM
  • Digital Marketing + Advertising
  • Information Architecture
  • Identity Refresh
Attracting Travelers

An updated logo

The CAK logo colors had grown out of date, and did not reflect the exuberance travelers expect from this ultra-friendly airport. We updated the logo from its original grayish-teal to a vibrant blue, and gave the logotype some pop with clean, high contrast black. The airport adopted our new palette throughout all of its brand materials and wayfinding.

Attracting Travelers

We have seen measurable increases in our most important metrics. Our new site is easy to use, easy to update and easy to love. The FORM team was there for us every step of the way - amplifying our brand, staying on target and on budget.”

Kristie Van Auken, Senior VP, Chief Marketing Officer

Attracting Travelers