IIf your organization sells event tickets and runs Google Ads, it’s important to understand Google’s certification requirements before launching any ticket-related campaigns.
Google requires businesses that advertise event ticket sales to apply for and receive approval before running those ads. This applies not only to direct ticket sellers but also to resellers, secondary marketplaces, aggregators, auction sites, and platforms that allow ticket resale.
Certification is reviewed at the individual Google Ads account level and is tied to the specific domain being advertised. Organizations should review Google’s policy before launching campaigns or making any changes to the domain used in their ads.
If you sell event tickets and plan to promote them with Google Ads, the best next step is to review Google’s policy and submit a certification request for the account and domain you plan to use.
Looking for help with Google Ads strategy for events or ticket sales? Connect with us to explore how to build campaigns that are compliant, effective, and aligned with your goals.
