As guest contributors for our friends over at NonProfit PRO, our marketing experts cover a range of critical topics for mission-driven marketers– from using donor data insights to strategies for building a powerful nonprofit brand. We invite you to be inspired by new fundraising ideas with this round-up of our recent posts.
Supercharge your capital campaign with a microsite
Launching a large capital campaign is a significant endeavor that requires strategic planning and effective communication. A crucial aspect that can significantly impact the fundraising success of your campaign is effectively communicating your message and engaging with your audience. And like everything in today's digital economy, a strong online presence is paramount to success.
4 Steps for Organizing Assets to Strengthen Your Brand
With the arrival of the new year, there's no better time to prioritize organization and set yourself up for success, starting with your brand assets. This includes not only logo files, but also photos, videos and boilerplate messaging that is frequently used in external communications. To strengthen your brand, expedite content creation and ensure consistency for both internal staff and external vendors, you must keep your assets well-organized and easily accessible.
4 Tips for Building a Magnetic Nonprofit Brand
Once reserved only for the largest commercial companies, today, branding is crucial for any organization. And nonprofits will ignore it at their peril. For nonprofits to flourish, it is critical to establish a thoughtfully planned and documented brand identity that effectively communicates your mission and values to potential supporters.
3 Tips to Make the Most of Your Social Media Fundraising
Social media can be a powerful part of a comprehensive fundraising strategy when planned ahead with an understanding of how it fits into the mix. Combining social media marketing with fundraising can offer a new source of donations and data, and also serve as a preliminary point of interaction for a potential donor or an auxiliary touch-point for a current donor.
13 Tips for Optimizing Digital Donations
You’re already collecting donations through your organization’s digital channels, including your website, emails and social media. But, is the donation experience smooth and seamless? Secure and trustworthy? Easy to complete? If you answered “no” to any of these questions, you may be leaving money on the table.
10 Tips to Create an Effective Website Donation Page
You work hard to lead prospective donors to your website. But once they arrive on your donation page, will they be inspired to complete the gift? Donors — especially first-time donors — can lose confidence in their decision to give if your donation page is purely transactional or difficult to use. Here are 10 ways to ensure your donation page makes it easy for donors to give and feel great about supporting your organization.
