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Timed Ticketing in Less than a Day

The Cleveland Zoological Society recently asked FORM to create a timed ticketing system for a last-minute fundraising event – and it had to be up and running within a matter of hours.



The Event

The Cleveland Metoparks Zoo needed to pivot quickly during social distancing to find new ways to serve their members and keep visitors – and revenue – coming in. In days, the Zoo had invented "Cruise the Zoo," a fundraising event in which members could visit the Zoo from the safety of their cars. But the success of the event relied on selling timed ticketing online, and CZS turned to FORM to make it happen.

The Rollout

Within 12 hours, our team had built and deployed a custom, timed ticketing system for members of the Zoological Society. Upon launch, hundreds of members simultaneously purchased tickets, and new orders arrived every few seconds. Our team anticipated heavy demand, and fortified the servers and code to run flawlessly throughout the sale.


The Results

Within three days, more than half of the available timed-tickets had sold out, and nearly 20% of the orders included an additional supporting donation, resulting in an 8% increase in revenue from the event. With such a successful rollout, the Zoo has continuined to offer Cruise the Zoo tickets as the pandemic remains a threat.

Steve Cencula

About Steve

Principal + CTO, FORM • A trained fine artist with a deep understanding of technology, Steve is at once a creative and technical visionary. He has forged new ground in digital media for more than 28 years, from early 3D animation and visualization to the latest voice and mobile technologies. He is recognized by the Addys, Crains’ Cleveland, and Inside Business Magazine. He currently serves on the board of SPACES and the Cleveland Institute of Art.

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