Because of the Coronavirus pandemic, our long time client, Cleveland International Film Festival cancelled its CIFF 44 on March 11th— just two weeks before Opening Night. We helped them pivot to an online festival.
On March 25, 2020, CIFF announced it had reinvented itself as an online festival. This included the launch of its much anticipated CIFF44 trailer, a Challenge Match fundraising campaign, and fresh new festival merchandise.
Over the following three weeks, CIFF, FORM, and streaming platform Cinesend worked together to deliver the main event: CIFFStreams, a completely virtual film festival.
Featuring over 325 feature films and shorts, CIFFStreams enabled users to pay $8 to watch a single film, or they could become a CIFF Member to gain access to all films. Users had the freedom to watch on their desktop, tablet, mobile devices, and even on their TVs using AppleTV or Roku with the CIFFStreams app.
CIFFStreams launched with huge traffic and overwhelming support from the CIFF fan community. Users streamed over 42,000 films in the two week period with several films garnering awards on closing night.
At the same time, we helped CIFF launch a new program called, CIFF Alum Streams, a curated list of over 700 films from past Festivals. The list consisted of films currently available for streaming on 22 different popular platforms like Netflix, Hulu, Amazon Prime, and iTunes. It helped users find their favorite CIFF content on their favorite platforms.