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Exclude Your Own Visits From Google Analytics

Now that most of us are working from home, there is an important adjustment you should make in your Google Analytics account.


Google Analytics is a key tool to measuring traffic to your website. However, traffic from your office or home can skew the data. Luckily, you can exclude this traffic easily in just a few steps.

1. Identify Your Home IP Address

Open up a Google search and type "what is my IP?" in the search bar. The number at the top is your IP address -- copy it to a place on your computer where you'll be able to access it in a few minutes.

2. Access Your Google Analytics Account

Click the gear icon at the bottom left of your screen which will open up your settings. Then, click on Filters in the right column.

3. Click The Add Filter Button

Click the Add Filter button at the top of the page.

4. Add Your Filter

Create your filter using the settings in the image above and save it. Be sure to give your filter a clear, descriptive name so you will know what it is later. If you are excluding multiple home IP addresses for each one of your staff, create separate filters for each. This way, if you need to delete one of them at a later time, you will know exactly which one.

Ceci Dadisman

About Ceci

Ceci is the Digital Marketing Director at FORM, a web development and creative services firm for Arts & Culture and Nonprofits. She has over 15 years of experience working with arts organizations and nonprofits and she travels the country speaking at conferences and hosting workshops.

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