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Tools We Use To Manage Digital Marketing

Managing digital marketing campaigns involves a lot of moving parts. Here are the tools we use every day to keep everything running smoothly.


1. Airtable

Airtable is our favorite tool to manage advertising campaigns and editorial calendars. It is an amped-up spreadsheet software that has a ton of excellent features:

  • It is in the cloud, so updates happen in real-time. You can share it with anyone on your team, and it will always be up-to-date.
  • You can view your data in multiple ways with just a click. Switching from spreadsheet view to a calendar view is simple and super useful for calendar planning.
  • Our favorite feature is the column functionality. You can set cells to have dropdowns that are single or multi-select, upload files directly to a cell, date formatted, and more.

The best part about Airtable is that it is free. (Well, they have a paid version, but we have yet to need to use it.)

2. DashThis

DashThis is a great way to bring all your analytics data together in one place. You can pull in data from Google Analytics, MailChimp, Facebook, Instagram, and Google My Business and view it in one dashboard. This tool makes it easy to evalutate and share cumulative campaign data.


3. Basecamp

There are a lot of project management tools out there, but we like Basecamp for tracking and scheduling tasks. In addition to managing to-dos, we also use Basecamp to store all notes and files for each project so anyone on our team can access them.

4. Buffer

Buffer is our go-to for scheduling Twitter and Instagram posts. (For Facebook, we always use the native scheduling tools.) We prefer Buffer to other things that are out there because it is lightweight and, if you are using it to manage up to 3 social media accounts, it is free.

Ceci Dadisman

About Ceci

Ceci is the Digital Marketing Director at FORM, a web development and creative services firm for Arts & Culture and Nonprofits. She has over 15 years of experience working with arts organizations and nonprofits and she travels the country speaking at conferences and hosting workshops.

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