Saint Luke’s Foundation provides funding to nonprofit organizations throughout Ohio's Cuyahoga County. The Foundation asked FORM to develop a bold new brand identity, website, collateral, and digital marketing campaign to help communicate its mission and tell the stories of the projects and worthy organizations that receive its funding.
Identity Design + Brand Guide
Stationery Design, Pamphlet + Print Ad
Website Information Strategy, Design + Build
Content Management System
The new Saint Luke’s Foundation logomark is a bold depiction of the Foundation’s iconic clock tower which stands as a steadfast beacon for the community. The design’s bold rendering and soaring posture speak to Saint Luke’s remarkable 125+ year commitment to equity, integrity, and accountability. The new brand colors were chosen as an updated evolution of their established palette. The introduction of warm forest green and leaf green create a tone that is welcoming, energetic, and trustworthy. The new brand look was applied to a crisp stationery set as well as a print ad and booklet.
Taking the tone online
Once the new brand was formed, we carried the bold new aesthetic seamlessly into a clean and easy to use website. The site is built just for Saint Luke's Foundation on our LUCY content management system, so it’s easy for the Foundation to collect grant applications, share grantee stories, create their own pages, connect with the community, and keep site content up to date.
Together these new brand elements coalesce to help Saint Luke’s Foundation tell their story and connect with organizations that need their help.