FORM

You make the world better.
We want to help.

We know you’re a one-woman army and you're crushing it. But imagine what you could do with our team of experts behind you. Let’s get together to exceed your goals, propel your mission, and do great work for the greater good.

Web Design Digital Marketing Branding + Graphic Design Digital Interactives

backArticles

Have you cleaned your email list?

When was the last time you cleaned your email list? If the answer is more than a year ago (or perhaps never), you should put it on your to-do list.


Cleaning your email address will remove any inactive addresses and identify often-labeled-as-spam accounts. Removing invalid addresses might make your list smaller, but quality is more important than quantity when it comes to email subscribers. It is better to have a smaller, more engaged list than a larger, less engaged list.

Removing invalid addresses can

  • remove spam accounts
  • increase your open rates
  • increase clickthroughs
  • lower the monthly cost for your email marketing platform

There are many reputable companies who can clean your list, but we like NeverBounce, and they offer a 20% discount for nonprofits. Happy cleaning!

Related Articles

Sign Up for Email Updates

Get nonprofit marketing tips, news, and insight delivered right to your inbox.