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Have you cleaned your email list?

When was the last time you cleaned your email list? If the answer is more than a year ago (or perhaps never), you should put it on your to-do list.

Cleaning your email address will remove any inactive addresses and identify often-labeled-as-spam accounts. Removing invalid addresses might make your list smaller, but quality is more important than quantity when it comes to email subscribers. It is better to have a smaller, more engaged list than a larger, less engaged list.

Removing invalid addresses can

  • remove spam accounts
  • increase your open rates
  • increase clickthroughs
  • lower the monthly cost for your email marketing platform

There are many reputable companies who can clean your list, but we like NeverBounce, and they offer a 20% discount for nonprofits. Happy cleaning!

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