When was the last time you cleaned your email list? If the answer is more than a year ago (or perhaps never), you should put it on your to-do list.
Cleaning your email address will remove any inactive addresses and identify often-labeled-as-spam accounts. Removing invalid addresses might make your list smaller, but quality is more important than quantity when it comes to email subscribers. It is better to have a smaller, more engaged list than a larger, less engaged list.
Removing invalid addresses can
- remove spam accounts
- increase your open rates
- increase clickthroughs
- lower the monthly cost for your email marketing platform