When was the last time you cleaned your email list?
If the answer is more than a year ago (or perhaps never), you should put it on your to-do list.
Cleaning your email address will remove any inactive addresses and identify often-labeled-as-spam accounts. Removing invalid addresses might make your list smaller, but quality is more important than quantity when it comes to email subscribers. It is better to have a smaller, more engaged list than a larger, less engaged list.
Removing invalid addresses can increase your open rates and clickthroughs. Also, it may even lower the monthly cost for your email marketing software by reducing the number of addresses on your list.
There are many reputable companies who can clean your list, but we like NeverBounce ( and they happen to be based right down the road from us here in Cleveland, Ohio). They also offer a 20% discount for nonprofits. Happy cleaning!