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FORM will take the stage at BVU's Nonprofit Communications and Technology Conference on October 3 for a session entitled Turn Your Website Into A Fundraising Machine!
A large and ever-growing number of donations are completed online. The importance of having a high-performing website cannot be understated. You're probably leaving money on the table if your website's technology is out-of-date, the imagery and content is uninspiring, or the user's experience is not optimal. Your website needs to engage patrons and transform them into year-round givers. Properly tuned, your website can be a fundraising machine! During this highly visual and dynamic presentation, you will learn proven methods for ensuring your website operates at optimal levels.
Our panelists will discuss and demonstrate techniques they're using to drive donations and engagement. You'll learn about visual storytelling, the importance of branding, simplifying your donation forms, optimizing for mobile, showing social proof, gamification, social media integration and much more.
We will be joined by guest speakers Daniel Mansoor, Chief Philanthropy Officer of the United Way of Greater Cleveland, and Sarah Crupi, Director of External Relations at the Cleveland Zoological Society.