Animation, Database Development, Production, Programming, Visual Design

Lionsgate Films asked FORM to develop this mini site to cross promote the Axe-A-Friend iPhone app and the DVD release of their horror film, My Bloody Valentine 3D. In the film, a madman with a pick axe is on the loose and an ultra-3D gorefest ensues. This mini-site puts you in the blood-soaked shoes of the madman: snap a photo of a friend, then swing a pick axe to incur some serious virtual damage. Think this is gross? Check out the movie!