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Kelly Tires : Be Fierce

Game Programming, Production, Visual Design

FORM worked with agency Marcus Thomas to create this fun, interactive trade show application for the Kelly Tires' new Fierce product line. The application allowed tire dealers to "trade places" with the brand's young target audience by snapping a photo of themselves, and then superimposing it onto interchangeable bodies with trendy hairstyles, clothing and drag-n-drop accessories. The end result was a silly, self-deprecating photo souvenir.