CMS Development, Corporate Identity, Database Development, Print Collateral Design, Production, Visual Design

Offering exotic and profound travel experiences, Discover Africa's personalized safaris are among the most unique in the world. They asked FORM to design a web presence and identity collateral that could capture the high-end, personal nature of their services. FORM used an earthy palette, classic typography and dramatically cropped photography to create an immersive website evokative of epic adventure and intimate, once-in-a-lifetime experiences. The identity collateral incorporated non-traditional materials such as twine, copper gromets and hand-sewn muslin slips. The print work was honored in the 2009 AIGA Cleveland Design Competition.