Culture
We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving Kory's errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of making macaroons, collecting bottle caps, and watching classic horror films.
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddleboarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knick knacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
Some of us suspect Kory is part robot, but since we rightfully fear robots, we're afraid to ask him if it's true. A real genius and clean code devotee, he guides FORM's programming team and makes magic of the web. He's also one heck of a baker, guitar player and Apple junkie. He owns a bacon-scented air freshener and microwaveable pasta boat. He is digitizing his entire DVD collection (he's up to the Gs). There is enough music in Kory's iTunes library to provide astronauts a non-stop soundtrack for 9.3 trips to the Moon.
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones, and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
An avid athlete and outdoorswoman, Jessica’s favorite hobby is more hobbies. Hiker, painter, swimmer, actor, flutist, cat rescuer– she aims to kinda crush it with everything she tries. She loves Sichuan cuisine and has a designated color palette for all activities (Pantone 267 and 279 for climbing, obvs.) When she isn’t managing our digital marketing, Jessi might be drawing photorealistic zebras, accidentally camping on mountainsides, or loudly singing show tunes. She loves film and would read more books if she could do it while salsa dancing.
Airport
CloseThe creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
This is not your grandmother's website!”
'M', as in Machu Picchu.”
Who is Batman and The Drumstick?”
Don't come at me with your popcorn problems.”
The hands are the face of the arm.”
I love mint-forward. ”
This tastes like Steve's car.”
In Belgium, there's a tax for things that are too multitasky.”
Was that Rod Stewart?”
Steve, you should come look at these sandwich pictures.”
I have a weird cheese story for you.”
What kind of single-finger crimes can you commit?”
The air doesn't taste like pancakes!”
That's a good lookin monkey.”
They're switchin' browsers and clearin' cookies!”
The donut button isn't working.”
The conference template fills me with dread.”
I think I was bitten by a rattlesnake in a past life.”
I keep thinking about that wolf tie.”
Never get into a fistfight with a puppeteer.”
Then I thought, why not just make it Helvetica?”
I don't like the weather tellin' me what to do.”
You're always picked last and your pasta smells.”
Wait 'til I get this gas station food, then order in.”
I'm just not used to Kory wearing pants.”
Why'd you put me out like that about the Lion King?”
No amount of money is worth your husband having a mustache.”
I wish I could draw RoboCop.”
I try not to have too many hobbies.”
I said something about sausage, but I don't remember what it was.”
The 80's called and they want their wine back.”
Did I do that during the pandemic?”
It's too sausagy.”
I don't foresee whales having cell phones.”
There's wine on your motherboard.”
It's like Top Chef, but with vodka.”
You're the Sherlock Holmes of the digital age.”
Steve's probably listening to Fiona Apple.”
Beige is not an image.”
I can't wait to dance on the grave of that site.”
Have you heard about the whaler-pirate guy?”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
The dog arrived before the paintings.”
I don't want this bacon on here any more.”
It doesn't work in Safari.”
If this were a book, I would totally read it.”
I want a corn dog scented candle.”
It's like if I had muscles but with quarters.”
What's that band? 100 Haircuts?”
I'm thinking like four, maybe five steps ahead of you.”
You do seem like the type of guy who'd drink pickle juice.”
Adam Driver is the Sarah Jessica Parker of men.”
I've been here before - I was looking for a baby!”
I'm programming in my head.”
I would put that in Someone Said if it wasn't so disgusting.”
My middle toe went numb and I thought I had something in my shoe.”
Her abs look like a turtle shell.”
I wanna smell how cold it is.”
It was like B-side Tony the Tiger.”
I'm sitting down here with Hot Popcorn Hands.”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
It'll be in the Someone Said that's in your heart.”
He's magic. He's practically a leprechaun.”
It's like drinking a little garden.”
Maybe it’s coincidence, maybe it‘s Oppenheimer. ”
Look at his bag of hot dog boxes on the floor!”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
Squirrels don't have pants.”
400 pounds plus adrenaline, and I could flip a car, easy.”
It's like a pair of pants, for your car.”
Michael do you want something pumpkin-spiced?”
You see that giant hot dog?”
I have an item of boot business to discuss.”
You wanna do hot dogs Friday?”
What is life if not just a series of great chairs?”
I can tell by the look on your face that you're not going to be of any help.”
There are four purses in my purse.”
Math is black.”
They're like the seagulls of birds.”
I don't like wearing pants.”
I had some chicken wings in my car that I was going to give you. ”
Every time she raises her hand an egg dies.”
I switched to the California Raisins pillowcase last night.”
It's too Skittly.”
It's like, the future.”
How would you get DNA from Elvis?”
Is hot dog one word or two?”
Emotionally, my hands are in my pockets.”
This knob makes me want to get drunk.”
I'm going to look up thesaurus in the dictionary.”
That's why I don't eat it out of a can; I eat it out of a bag.”
Pockets full of coffee.”
I'd rather be Garamond than Papyrus.”
He sucked at watching TV.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
It was working a minute ago.”
I've never seen the 80s.”
But, Saul Bass already used all the good shapes.”
An ice cream truck drove through this design.”
It works!”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
Are pigs becoming extinct?”
I don't want to chase the red sweater. I just want to buy the red sweater.”
It's the web equivalent of a junk drawer.”
They have that dirty ketchup money.”
Look at the eyes on that Red-Legged Honeycreeper!”
I'm not trying to make my turnips rot you guys.”
I was working, until I got distracted by this Madonna song.”
I'm sorry I'm not a sock connoisseur.”
Fancy code is the only kind I write.”
Cat-flavored ice cream?”
It's like, the Jedi.”
I hate Internet Explorer.”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
What don't you think should be converted into a fish tank?”
Well, we have mustaches upstairs.”
Acknowledge my math!”
I can't solve a three-year-old's bee jokes.”
There is no light, only Dark Mode.”
You can't ship pickles.”
Eating peaches with a spoon stinks.”
It's a pickle wearing a cape; I think it's self-explanatory.”
Well. I guess we're having stock photos for lunch.”
I am the ghost of Tractor Supply Company.”
A guy named Jerry has 20 watermelons in his truck.”
How much bread would it take to feed a scorpion for a week?”
I got this whole thing of Silly Putty stuck on my sleeve.”
Yeah I'm turtlin'!”
Something is wrong with the server.”
A pickle chip got caught in the wheels of my chair.”
There are no conifer trees in here.”
It’s just weird that this is like a “walkin’-around” place. ”
They should do Animal Crossing on the moon.”
It's like an easy bake oven for adults who like chicken.”
Long story short... I'm a genius, and we don't need a new Roomba.”
We're not eating it, we're just looking at it!”
I'm wing-dingin' it.”
Try not to make it too caskety.”
Gettin' mean... in a nice way.”
Instructions unclear, I have peanut butter on my hands.”
Move. You're where my Diet Coke goes.”
More bugs than expected. 4 stars. ”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
I can turn my funks off.”
The wild cheeses grow aplenty here.”
I think what we should plan to do, is nothing.”
Those stupid little pickles.”
The Muppets are my Downton Abbey.”
I can't wait to put that on a T-shirt.”
No one is as f*#¥%#! good as Katelyn. She’s got two degrees.”
There's a lot of outer space.”
Gonna write up the changes on a stone tablet like it's the Jurassic era.”
Internet Explorer is ruining this.”
I'm trying to use your design elements but I'm not sure I like them.”
Not wearing black is Emily's pink.”
Come and get it, Sammy Hagar!”
Why is there a piece of cheese in my purse?”
I once smuggled a Subway footlong in my sweatshirt pocket. ”
It's like a clown car of drawers.”
Those weren't professional quality mustaches.”
I want the whole tomato.”
Please pray for Mrs. Haskel's tomatoes.”
I don't think real cowboys do this much ironing.”
You forgot the witch supplies!”
I didn't want to spend $40 on a banana costume.”
It reminds me of an old calculator.”
Can I be Josh for Halloween?”
The football game or the moon landing?”
Did you say "jQuery" or "Katie Perry"?”
I'm gonna rock that perm!”
This is too helpful.”
It doesn't work in IE.”
Like, the food kind, or the magical kind?”
I'm sorry about the div.”
I'm bringing iFrames back.”
I'd go to a goat rodeo.”
C'mon. Lemme see your turkey burgers.”
Facebook's telling me I'm fat.”
What are these ribbons your horse keeps winning?”
I feel like I just try too much sometimes.”
I just keep making ears by accident.”
I tried the peanut butter trick with Jelly before.”
Are we going to a place I can wear slippers?”
Sassy Cap'n McBeef O'Brady”
My version of a beard is a hat.”
Activate the chicken!”
Oh, sorry! I'll just rewrite the Web.”
I thought I was done with zombies.”
One time I set myself on fire.”
No cults or dying, please. It's Friday.”
Why is the llama-cam shaking?”
What about ferrets? Ferrets are weird.”
It's like, I read books, but I also party.”
Babies aren't supposed to look like Woody Harrelson. ”
...And that is why you don't wear sandals to Blossom.”
I've never had much luck with rabbits.”
Let's see, so the chicken goes in the middle...”
It's not urgent, aside from the building being on fire.”
My whole life is a circular formula.”
Batteries? Seriously? What is this, 1985?”
Did you just raise the roof on jQuery?”
The cats came with the man.”
It's like The Sixth Sense, but with tacos.”
PBS is very : colon-y.”
I can still smell Steve.”
Our sponsors are our butter, our members are our bread.”
We have flippage!”
Where we're going, we don't need rollovers!”
Can you bring your horse?”
If you had a hot dog roller and went shopping for sausages, things might change.”
I need a more magical word for "practical."”
Let's talk about donuts. ”
I'm out here changing the Internet.”
Entertainment Tonight is where dreams go to die.”
Always cut toward your innards.”
I think I'm gonna have to set something on fire.”
It looks, feels, and smells great!”
It's what's for dinner.”
Steve, let's go somewhere, just you and me.”
He's got an eyepatch sorta vibe.”
Oh I'm smart! I'm artificial!”
If it's not moist, I'm not interested in having it thrown on my desk.”
Murderer at nine o'clock!”
Stop counting the dents in my can of food.”
These zombies look like cauliflower.”
Please ignore me collating behind you.”
Is that horse wearing shorts?”
Salad's nasty.”
The meatball machine is broken.”
What can I say? I have uncontrollable eyebrows.”
Remember when you threw décor at me?”
Light the content candle!”
I'm gonna make websites out of wood.”
Helvetica Light makes me think you're lying.”
I'm dealing with some very important kangaroo things right now.”
It's too Skynrdy.”
I know how I like my files: Large.”
It's like a new Tool album for me.”
Make it extra-white. #GGGGGG”
It's been two days since Monday.”
These people drive like animals.”
They'll do anything for a ribbon and a hamburger.”
I'm trying to figure out what kind of harvester to use for canola.”
You have some mustard on your forehead. ”
There is no reason for Bob Evans.”
I don't know who you think you are, coming up in here with a taco.”
Settle down, Mailchimp.”
I've been thinking about that wolf tie.”
I just had an Emeril moment.”
Why'd you walk over here like Stone Cold Steve Austin?”
I can’t type expletives without the expletives. ”
It wasn't like that a minute ago.”
Stay in your happy little design world.”
No, *YOU* need megadoses of vitamin D.”
IE is the DMV of the Internet.”
My goal is to live until 2085.”
That's great, now there's bacon bits in my keyboard.”
She’s like the Taylor Swift of silversmithing. ”
You should watch Labyrinth if you're into Muppets.”
I'm not at a place in my heart where I can eat a bear.”
Can you Swissify it?”
I only got to Utah before I quit.”
You can't out-do the fish with sneakers.”
This sushi is quite delicious. If you like the taste of death.”
Is this the collective smell of humanity?”
If the Long Island Medium were here, she'd freak out.”
It smells like the 80s.”
Your hat smells like bologna.”
I'd try human. (on the topic of cannibalism)”
It should be a little Burt Reynolds.”
I can't juggle a fish, that's for sure.”
All caps, all the time.”
I just smelled fries in my head.”
Beige is not a color.”
Oooh, it's propagating!”
I had a pencil sharpener shaped like a boat.”
I just wanna eat this sandwich.”
That horse looks like Burt Russel Crowe.”
Whoa! That's the monkey!”
A person can be positive, AND also inappropriate.”
Is that a convertible hearse?”
I mean, how much Jeff Bridges can you have in one movie?”
Lower case "m" is the best letter.”
Teresa, you haven't given me an answer, you've only given me s*!%.”
That's just how I like my mugs: Cheap and Swiss.”
I can handle a lot of Jeff Bridges in one movie.”
You're eating the chicken crust.”
I just blew my nose in my notes.”
It's like a statue of my dog with a mustache on it.”
Dark Mode is ruining my life.”
You reach into your heart and pull out a potholder.”
Rhinos are a big deal.”
It's a torsional thing.”
There's a lot of dirt down here.”
I'm no stranger to a rotten banana.”
Bring it all to the corn dog party!”
Must. Resist. Cacao.”
Check your email before you put your pants on.”
Mister-I'm-Never-Wrong!”
It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs”
You look at your astronaut food. I'm gonna work.”
I'm going to pull out the Real Joe Pesci Hat.”
This phone call is messing up my hair.”
I can get behind an animal with a handlebar mustache.”
I don't recall there being an h in leprechaun.”
You just have to hope for the best until it doesn't happen.”
Is toe box one word or two?”
No. They don't have budget for robots.”
Your sweat smells like Dolce & Gabbana.”
It's broken.”
I've looked at that alpaca all day.”
(on St. Patrick's Day) Happy Thanksgiving!”
I'll die if I smell like a hamster.”
1-2-3 Cheeseburger Lane!”
Also, they have a great toe box.”
I think what we should probably do, is nothing.”
I'm trying to think of a more magical word for practical.”
I found Pickle Doritos at a rest stop.”
Thankfully, Mercury in retrograde ends today.”
I've been to New Jersey?”
